The City of Dallas (City), Office of Economic Development (ECO), is working withDowntown Dallas, Inc, and downtown property owners to look at ways to improve theatmosphere, operations and taxable value of property located in the Dallas FarmersMarket area. The adopted vision for the area from the Downtown 360 plan calls forthis district to become Downtown’s first true balanced neighborhood, including lowand mid-rise housing with complementary service uses to support a family-friendlyatmosphere. The overall intent is for the Farmers Market to be the heart and defininglandmark of this neighborhood. By improving the Farmers Market, the City hopes toencourage the private development of market rate housing and commercialdevelopment that will benefit from proximity to the market. The City desires to solicit proposals from private developers and firms related to thepotential redevelopment of the Dallas Farmers Market property. The proposalsubmissions shall:1.
Provide an ongoing operational plan for the Dallas Farmers Marketthat allows it to continue to draw residents and visitors.
Currentoperational rules are spelled out in Chapter 29 of City Code
. The successful applicant will develop an operational plan for the continuedoperations of the Dallas Farmers Market; the minimum period for the planshall be five (5) years. The plan, at a minimum, shall contain the followingelements:
a.Overall Merchandizing Concept for Marketb.Lead Tenant and Proposed ongoing Tenant Mix for Marketc.Financial Plan for operations including anticipated revenuefrom all sources and anticipated expensesd.Proposed licensing (space is licensed or leased currently)plan for commercial/vendor space including terms andconditionse.Proposed marketing/branding plan
Extent that Operational Plan calls for private or Citymanagement of the Dallas Farmers Market - T
his operationalplan can include privatization of some or all efforts currentlyundertaken by the City.g.
Proposed modifications needed to Chapter 29 of City Codeneeded to implement this Operational Plan
. (Any suchmodifications shall be approved by City Council)2.
Provide a preliminary market/design study from an independent,third party advisor acceptable to the City that is familiar withretailing efforts in mixed use development projects.
This preliminarystudy should outline a ‘best use’ scenario – minimum retail requirement, inaddition to other development needs for the Dallas Farmers Market area.Further design and retailing analysis is likely to be necessary to develop afinal study conducted by a third party vendor, upon selection of thesuccessful applicant. The City has required the use of outside consultants to
Rev. 1 - 03/25/10Doc#BDPS-FRM-135