Assignment on RMT

SUBMITTED BY UKE NITIN MANIK MFTECH

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INTRODUCTION

Founded : 1928 ( registered in 1948 ) Founder : Rudolf Dassler Headquarters : Herzogenaurach,Germany Products : footwear , sportwear , sports goods , fashion accessories Revenue : 2.706 billion(2010) Profit : 306.8 million(2010) Employees : 9500

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COMPANY PROFILE

Ii is one of the worlds leading sportlifestyle company It starts in sport and ends in fashion It collaborates with Alexander McQueen, Mihara Yasuhiro and Sergio Rossi Products distributes in more than 120 countries Official company language is English
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BOARD OF MANAGEMENT

Chief Executive Officer

Jochen Zeitz

Deputy CEO :
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Melody Harris Jensbach

BOARD OF MANAGEMENT

Chief Operating Officer (Finance , Klaus Controlling , Legal , Operations, it , Bauer HR)

Chief commercial Officer (wholesaler Stefano and Retail )

Caroti
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VISION

It contribute top the world by supporting creativity , sustainability and peace PUMA guide their work with its three core programs Puma safe :commitment for environmental

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PUMA INDIA

June 2006 , the first Puma store opened in Chennai Mr. Rajiv Mehta , Managing Director of Puma Sports India (p) Ltd The company has a total of 51 exclusive brands outlets across India 25 percent of international sale of puma comes from India and China

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BRANDS

PUMA
PUMA starts in Sport and ends in the Fashion Lifestyle labels include categories such as Football, Running, Motorsports, Golf, and Sailing collaborations with renowned designer labels
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BRANDS

Cobra Golf Cobra Golf is a leading golf equipment manufacturer It provide superior quality , high performance product

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BRANDS
Tretorn

Tretorns expertise in rubber-made products It offers a collection of sensibility and a lifestyle It offers collection of leisure shoes, rubber boots and tennis balls
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PRODUCTS

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FOOTWEAR

Sneakers Ballerinas Boots Running Soccer Golf Motorsport Sandals

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APPAREL

Track jacket Hoodless Outerwear Sweater T-shirt and tops Polo's Pants Shorts Sports fashion

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ACCESSORIES

Winter accessories Backpacks Toles and bags Watches Belts Hats Socks PUMA bikes
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PUMA STORES IN BANGALORE

1.Shop #202-204, 2nd floor Garuda Mall, Magrath Mall -83-Bangalore, 2.92/3, 80 feet Rd, Opp Big Bazaar, Banshankari Stage III -57-Bangalore 3.Maruthi Complex, Marathalli Main Road -77-Bangalore 4.No. 216 Brigade Road, Civil Station -78Bangalore

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PUMA STORES IN BANGALORE

5.No - 54, Vittal Mallya Road, Bangalore -78-Bangalore 6.No. 500, CMH Road Indiragar -78Bangalore

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STRATEGY

The strategic priorities can be summed up in the following six points

1.Optimization of organizational and business processes 2. Transformation of the traditional business model 3. Strengthening brand desirability 4. Development of new product innovations
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BUSINESS DEVELOPMENT

Consolidated Sales
It increased by 3.6 % to 2,706.4 million in financial year 2010 The Footwear segment posted an increase in sales by 1.1% to 1,424.8 million Sales in the Apparel segment rose by 3.8% currency-adjusted to 941.3 million.

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Sales in the Accessories segment were up 14.9% currency-adjusted to 340.3 million

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Retail Operations The company own retail operation include factory outlet and online sales retail operations increased by 3/27/12

DIVIDEND

The Board of Management will propose to the Annual General Meeting on April 14, 2011 a dividend in the amount 1.80 per share be paid out for financial year 2010

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The Group companies are allocated to regions as follows

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VALUE BASED MANAGEMENT

Cashflow Return on Investment ("CFROI") is used for measuring the return on capital CFROI is increased from 14.9% in the previous year to 15.6% in financial year 2010

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SOURCING

The main focus is on the Asian sourcing market China and Vietnam are the main procurement sources in addition to Indonesia , Cambodia and Bangladesh the procurement volume increase considerably in Brazil and Argentina

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COMPETITOR

NIKE
Number one brand in the world

US based : administrative activities and design and product innovation

ADDIDAS

Focus on core sports like soccer, tennis , athletics

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Design and marketing department are

COMPETITOR

PRADA

Well known luxury brand 4 years ago Prada dared to step into the sport segment Focus on fashion and trends but their price strategy is still too high

Diesel

Major fashion brand including: 3/27/12 sunglasses, footwear, watches,

REFERENCES

http://www.puma.com Group Management Report for Financial Year 2010 www.indianretailer.com/articles

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