Question 1: In what ways does your media products use, develop or challenge forms and conventions of real media

products? The music video which is our media product does use many conventions eg. scopophilia which is the notion of looking at sexual aspects in the outcome. This is because our music video contains sex scene involving the main character. During the process of filming we set the camera into different locations, so the camera catches shots of body including close ups on body parts and face expression. One of the shots that shows the use of the scopophilia is the close up on the actress's bum. This gives the audience a sense of pleasure by watching it and the music video is visually showing the idea of the femaile body and sexuality shown in the media more recently in the latest years. On the other side, voyerism had been described as the notion of looking to get a sense of pleasure from the visuallity and what is being shown on the screen. So, the whole music video, the planning and the use of shots were used in the music video on purpose. They were all set up to give the audience the sense of pleasure as they are being attracted more to the screen and enjoy watching what takes place in the product. When it comes to the artists, when we listen to Jamie T, we can hear that he has really recognisable London accent which people can realate to and by that find that where he is from. This makes him really distictive when we compare him with the other artists from different type of music or even from the same genre that we use which is Indie/Rop on the lines of Alternative music. The theory that applies to is "Grain of Voice". It was introduced by Roland Barthes who believed that the music artist can be recognised throught their style and the sound of their voice when they talk and when they sing, because it is more likely to differ in different actions of the person. One of the most recognisable sounds which implies to this theory is Michael Jackson's "yelp" which is very original. This allows all of the Michael's fans and wider audience to already recognise and know the songs that are being sung by him. This is all thanks to the "yelp" he is making in every of his songs. This makes me think that the artist we have chosen to make the music video for has also very original tone and type of voice. He makes it sound like his voice is made to rap and make music. I am sure that people, especially locally would recognise his music and voice without watching any of his music video. The other thing that might link with the music and the use of lyrics is The Visual Associations. We used it in our media product when it came to relating lyrics to the music. So it means the whatever we can hear in the backgrounf track, we can see visually on the screen. So an example is a part of the lyrics when it says: "soit drips on the floor" and "chick on the floor in my mum's raybanns". On the screen we can see the scene from the party so we can quickly relate it to disco. Another point is that whe the lyrics are sung about the floor, we can also see the main artist walking on the ground, so we maybe went too far with this theory but it did work on the final piece. So we used Goodwin's theory as we have illustrated what we wanted to the audience. Another theory of Goodwin's that we have chosen to use was amplyfing of the lyrics. The amplification was used in many scenes, but it was mostly seen in the party/club scene. The lyrics in the background pass a message of: "need that violent, silent seduction". So this was made to show the close relationship between the main character Freddy and the actress playing the girl who passed the dissease onto him. So showing a scene where there is no phisical contact between them

eg. kissing/touching each other makes the audience think that there are no sings of relationship involved and it finally creates an meaning for them. His theory also implies to different parts of the music video like: conventions of performance and the main focus of the singer/star. This theory is applied in most of the music videos and even if we would like to brake, I am not sure if it would work. It was essential for us to show that our artist is really good performer and is really confident in front of a camera. This also included extreme and close-ups on him and other band members. The reason for this was to sell the main artist as well as his backing up band as one final, great product. The other techniques that we were keen to use was "use of jump edits". This is also a common thing used in most of the music videos, but when we watch it is not visible to us for the first time because we are getting so into the music. This is mainly used when the display will jump from one scene inside to another which is outside. This is very effective when it comes to matching the temppos of the song and creating some kind of flow in the music video, which can be seen in our one when it come to the end. However due to us having really strong narrative, it would not make sense if it would be used too much so we had to discuss this further.