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JAN CS2008 Fundamentals of Research Ch1-14 Complete

JAN CS2008 Fundamentals of Research Ch1-14 Complete

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Published by: Jeremiah Chih-Hwei Wong on Apr 13, 2012
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04/30/2014

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CS2008 – Fundamentals of Research 
1
© 2012 JIRO’S AWESOME NOTES 
 
CS
2008
 
FUNDAMENTALS OFRESEARCH
 jeremiah wongModule Chapters
01 & 02 – Getting Started: Possibilities andDecisions03 & 04 – Literature Review: Ethics05 – Sampling06 – Quantitative Research07 – Qualitative Research08 – Surveys09 – Observations10 – Experiments11 – Content Analysis: Understanding Text &Image12 – Writing Research & Review
Module Objectives:
You will be introduced to basic principles and methods of social research. Skills acquiredupon completion of this course include being able to decipher and evaluate scholarly/socialscientific research, to conduct basic empirical research and to improve analytical thinking.These skills are important for communication students. Even if you do not intend to be aresearcher, you will still need to know enough to use other people’s research for decision-making and for your own work. In other words, research is essential to someone who wants tobe a responsible professional. Like it or not, we are exposed to research findings all the time(e.g. poll results in the news). Without some background in research, we may not be able to judge the veracity of the reports. The course material also serves as essential basicfoundation for those who pursue graduate study or careers in research.
 
Course Assessment:
 
10% Lecture Panel, attendance and participation
 
10% Assignments
 
10% Quizzes
 
20% Term Paper
o
 
The paper will consist of identification of research problem, literature review,generation of research questions and a research design. A detailed guide willbe distributed.
 
50%: Final Exam
o
 
The final exam will consist of multiple choice questions and a variety of otherquestion formats requiring brief answers, in addition to an essay that willrequire advance preparation and background research.
 
CS2008 – Fundamentals of Research 
2
© 2012 JIRO’S AWESOME NOTES 
 
01 & 02 – Getting Started: Possibilities and Decisions
 
What is research?
 
What are the major fields of research in communication?
 
What are the major research decisions?
 
What are the major research approaches?
 
What are the starting points for doing research?
 
What kind of researcher are you?
1.1
 
 What is Research?
Research is a systematic process of -
 
posing (asking) questions
 
answering questions
 
demonstrating that your answers are valid
1.2 Communication Research: Its Fields
Human communication is complex.Difficult for researchers to examine a communication event by itself.So, researchers
specialize
on a
part of it
:-
 
mass media
 
organizational or group
 
interpersonal
 
rhetoric and persuasion
 
communication technology
and choose a method to investigate (methodological or ideological) withintheir means
à
 
decision making
. Major Decisions to make:-
Approach
 
Objective
 
Social scientistsassume a “real”world that can beagreed upon
 
 
Common traits e.g.loyalty found in allpeople
 
 
Used to predicthuman behaviour
 Subjective
 
Phenomenologistsand ethnographers tryto understandpeople’s subjectiveworld
 
 
CS2008 – Fundamentals of Research 
3
© 2012 JIRO’S AWESOME NOTES 
 
Researcher
 
How involved should Iget with my human‘subjects’?
Dispassionate
 
Scientific trad. Is toremain detached
 
Quest forknowledge
Involved
 
Action Research
 
Specifically to improvelives
 
Engaged contributorto society
Sample
 
How many is
enough
 to be accurate?
 
Which size is suitablefor my purpose / goal?
 
Affected by resourceconstraints (time,attitude of informants)
Large
 
Gives numbers andknowledge
 
Doesn’t meanUnderstanding
 
Predict happening,more people,closer toconsensus
Small
 
Find out how peoplefeel
 
Goal is not aboutgeneralization, but toget in-depth info
Data
 
“Majority Wins”, partof a democracy.
 
In reality, it’s not aneither/or situation, buta
blend
of 2 ways tosolve a problem
Quantitative
 
“Best” truth is themost widelyaccepted
 
Get
numbers tofind trend
 
 
Yet, unable tocapture morecomplex / subtleinterpersonal things
Qualitative
 
Truth is listening tostories thatparticipants tell us
 
Interviews
 
Get
words,descriptions, but noturning to numbers
Triangulation: using multiple methods providing multipleperspectives to ensure a good fix
Reporting
 
Different ways towriting research
 
People have set ofvalues that theysubscribe to
Objective
 
Scientific, e.g.using APA style forwriting.
 
“Don’t matter how Ithink”
 
Social scientistsuse hard stats toreport and interpret
 
Dispassionateresearchers useneutral language
 
E.g. “Subjects wererecorded on videoand their facialexpressionssubsequently…”
 
Accuracymaximized by lackof subjectivecontamination
Subjective
 
Researchers use
qual. Language
oftheir informants
 
“Using a fewparticipants to showhow they feel”
 
Involved researchersuse “I” in writing
 
E.g. “I lived withThomas and his twochildren for 3 monthsand we formed awarm social bond…”
 
Accuracy enhancedby including personalexperiences andreactions
Both research and research writing are communication activities.

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