Professional Documents
Culture Documents
W/G/C/F/N/R/
2021
What is research?
• It is a careful, systematic patient (careful) study
and investigation in some field of knowledge,
conducted(running) to find facts or principles.
• Research is a deliberate human effort to extend
his understanding about the world in which he
lives.
• It is a better source of knowledge than ones own
experience, beliefs, intuitions alone since it
systematically describes or measures reality.
Cont…
• It is a quest(search) for
knowledge.
• Research is conducted to find out
the truth which is hidden and
which has not been discovered
as yet.
• Research helps to make sound
decisions.
Some of the specific objectives of doing research
• To achieve new insights.
• To portray accurately the characteristics of a particular
individual situation or group.
• To determine the frequency with which something occurs
or with which it is associated with something else.
• To test a hypothesis of a casual relationship between
variables .
• To discover answers to questions through the application of
scientific procedures.
Why people are interested in carrying out a
research?.
action research.
• Based on time dimension research could be categorized as:
– cross sectional and longitudinal research.
Based on source of data collection.
quantitative and qualitative research
2.1 Descriptive research
• DR is designed to describe and interpret what is.
• It is concerned with conditions and relationships
that exist:
– practices that prevail, beliefs, or attitudes that are held,
processes that are going on, effects that are being felt or
threats that are developing.
• The main purpose of DR is to describe the state of
affairs as it exists at present.
• Most research projects designed in the field of
social science and business are based on
descriptive research studies.
2.1 Descriptive research- contd
• In descriptive research the focus is on how
and who questions. How some thing, this or
that has happened? Who is involved?
Explaining new issues or exploring why
something happens is less of a concern for DR
than describing how things are.
• Types of DR
A. Survey and historical studies are common
examples that apply in descriptive methodology
2.1 Descriptive research- contd
2.1.1 Survey research
– Survey means to view comprehensively and in
detail. The act of obtaining data and mapping
– This is the most commonly used descriptive method
in social science research.
– Survey is done to:
• describe the nature of existing conditions,
• identify standards against which existing conditions can
be compared ,or
• determining the relationship that exists between
specific events.
2.1 Descriptive research- contd
• 2.1.1 Survey research- contd
• In a survey research respondents are asked about:
– their Attitudes/ beliefs/ opinions: (biggest problem facing the
organization)
– characteristic: (married, single divorced, age, membership to a
party, etc)
– past and present behaviors,
– expectations ( what will happen as a result of some activities)
– self classification (Social class, rich , poor) ,
– Knowledge (knowing about the presence of any development
program, etc)
– Please note that the survey approach is a strategy, not a research
method. Many methods can be incorporated in the use of a social
survey.
Types of survey
• Postal questionnaire
• Internet surveys
• Face to face interviews
• Telephone interviews
• Documents
• 0bservations
2.1 Descriptive research- contd
2.1.2 Historical research
• HR is the systematic and objective location,
evaluation and synthesis of evidence in order
to establish facts and draw conclusions about
past events.
2.2 Exploratory research
• When you encounter an issue that is already known and
have a description of it you may begin to wonder WHY
things are the way they are.
• The desire to know ‘’why’’ to explain is the purpose of
exploratory research. It builds on exploratory and descriptive
research and goes on to identify the reason why some thing
occurs.
• Exploratory research therefore looks for causes and reasons.
• For example a descriptive researcher may discover 10
percent of the parents abuse their children, where as the
exploratory researcher is more interested in learning why
parents abuse their children.
2.2. Goals of exploratory research- contd
• Determine the accuracy of a principle or theory
• Find out which competing explanation is better.
• Advance knowledge about an underlying process.
• Link different issues or topics under a common general
statement
• Build and elaborate a theory so it becomes more complete.
• Extend a theory into new areas or issues.
• Provide evidence to support or refute an explanation or
predictions.
2.2 Common types of exploratory research
2.2.1 Case study
• Case study examines features of many peoples or units
either at one time period or across time period. In case
study you may carefully select one or few cases to
illustrate an issue and study it or them in detail analytically.
• Case study helps you connect with the MICRO LEVEL or
the actions of individual people, to the MACRO level or
large-scale social structures and processes.
• Researcher gather case study data for a period of time.
Data may be collected over months, years, or across many
decades.
2.2 Common types of exploratory research : contd
• 2.2.2 Tracer study- is also known as follow up
study. It aims to investigate the subsequent
development of individuals after a specified
treatment or condition.
• Tracer study is used to make an investigation on
the direction of movements and predicts what is
likely to take place in the future.
• Tracer studies are designed to establish patters
of change in the past in order to predict future
patterns or conditions by analyzing data collected
about subjects and environment.
2.2.2 Tracer study-
• For instance you can make a tracer study of
the former graduates about their
employment, matching between training and
type of job they do, occurrence of a new
environmental trends that justify the need
of change.
2.3 Basic research
• BR advances fundamental knowledge about the social
world.
• It focuses on refuting or supporting theories that explain
how the social world operates, what makes things happen,
why social relations are a certain way, and why society
changes.
• BR is the source of most new scientific ideas and ways of
thinking about the world.
• New idea or fundamental knowledge is not generated only
by basic research. Applied research too can build new
knowledge.
2.4 Applied research
• Applied research tries to solve SPECIFIC POLICY PROBLEMS,
or helps practitioners accomplish task.
• Theory in most cases does not help to find solutions to a
specific problem. Applied research is frequently descriptive
research, and its main strength is its immediate practical
use.
• People employed by business, government agencies, social
service agencies, and health organizations and educational
institutions conduct applied research.
• Decisions to make a new product, to choose one policy over
another, or to continue or end public program may be based
on applied search.
2.4.1 Types of Applied research
• Advantages of ethnography
• Direct observation
• Empirical
• Links with theory- a means for developing or
testing theory
• Detailed data
• Holistic
• Contrast and
Participant observation- closely related to
ethnography
• Research in which the researcher immerses
himself or herself in a social setting for an
extended period of time, observing behavior,
listening what is said in conversations between
others, and with the field workers, and asking
questions.
• Participant observation usually includes
interviewing key informants and studying
documents and as such is difficult to distinguish
it from ethnography.
Qualitative research strategies- contd
2. Grounded theory- is a strategy of inquiry in
which the researcher derives a general, abstract
theory of a process, action, or interaction grounded
in the views of participants. The process uses
multiple stages of data collection and the refinement
and interrelationship of categories of information.
Two primary characteristics of this design are the
constant comparison of data with emerging
categories and theoretical sampling of different
groups to maximize the similarities and differences
of information.
Qualitative research strategies- contd