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    Satya J Pandey
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    The document outlines the objectives and topics of a marketing course. The objectives are to understand marketing theory and practice, develop a feasible marketing plan, understand segmentation, targeting, and positioning, and gain knowledge of consumer behavior, product management, and developing and implementing marketing strategies. The topics that will be covered include introductions to marketing, the marketing process, environment, segmentation, targeting, positioning, product development, strategy, customer relationship management, management systems, and business processes.

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    The document outlines the objectives and topics of a marketing course. The objectives are to understand marketing theory and practice, develop a feasible marketing plan, understand segmentation, targeting, and positioning, and gain knowledge of consumer behavior, product management, and developing and implementing marketing strategies. The topics that will be covered include introductions to marketing, the marketing process, environment, segmentation, targeting, positioning, product development, strategy, customer relationship management, management systems, and business processes.

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    6 views1 page

    Marketing

    Uploaded by

    Satya J Pandey
    The document outlines the objectives and topics of a marketing course. The objectives are to understand marketing theory and practice, develop a feasible marketing plan, understand segmentation, targeting, and positioning, and gain knowledge of consumer behavior, product management, and developing and implementing marketing strategies. The topics that will be covered include introductions to marketing, the marketing process, environment, segmentation, targeting, positioning, product development, strategy, customer relationship management, management systems, and business processes.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Marketing

    MARKETING

    Objectives To understand and appreciate the concept of marketing in theory and practice To evaluate the environment of marketing and develop a feasible marketing plan (process) To understand and apply the STP of marketing (segmentation, targeting, positioning) To have an elementary knowledge of consumer behavior & product Management To understand and appreciate the concept of marketing strategy formulation and implementation

    Topics 1. Introduction to Marketing 2. Marketing Process 3. Marketing Environment 4. Segmentation 5. Targeting, Positioning 6. Range building & different values 7. Marketing Strategy 8. Marketing & CRM 9. Management systems & processes 10. Business Processes & customer support

    FDDI-Kolkata

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