Average Linkage (Between Groups)

Average Linkage (Between Groups)

Average Linkage (Between Groups)

Mean

Mean

Mean

4
2 to see
I always inform myself in advance about the destination and the activities/
monuments
I usually search on the internet about information for travels

4
In any place I go, I would look to visit the main cultural/historical sites

Mean

Mean

Mean

I go on holiday abroad almost every year

I like to do a lot of different activities when I go on holiday

I prefer just relaxing when going on holiday

I am personally interested in arts and culture

I have visited many museums in my life

I think museums are places children/teenagers should visit more 4

often
I think museums are places all people should visit more often

I love to read, study and learn about different religions

I keep myself updated about art expositions and cultural events

I am interested in visiting religious monuments

It is very important to me where I spend my holidays

Average Linkage (Between Groups)

2

Average Linkage (Between Groups)

Mean

Mean

Mean

Mean

Mean

Mean

Mean

Mean

Rotated Component Matrixa

Component
Culture & religion
I always inform myself in advance about the destination and the activities/ monuments to see

.249

I usually search on the internet about information for travels

.069

In any place I go, I would look to visit the main cultural/historical sites

.610

I go on holiday abroad almost every year

.079

I like to do a lot of different activities when I go on holiday

.218

I prefer just relaxing when going on holiday

.098

I am personally interested in arts and culture

.687

I have visited many museums in my life

.668

I think museums are places children/teenagers should visit more often

.230

I think museums are places all people should visit more often

.616

I love to read, study and learn about different religions

.744

I keep myself updated about art expositions and cultural events

.778

I am interested in visiting religious monuments

.709

It is very important to me where I spend my holidays

.146

Extraction Method: Principal Component Analysis. Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 5 iterations.

Correlations
I always inform myself in advance about the destination and the activities/ monuments to see

Pearson Correlation
Sig. (2-tailed)
N

I usually search on the internet about information for travels

Pearson Correlation
Sig. (2-tailed)
N

In any place I go, I would look to visit the main cultural/historical sites

Pearson Correlation
Sig. (2-tailed)
N

I go on holiday abroad almost every year

Pearson Correlation
Sig. (2-tailed)
N

I like to do a lot of different activities when I go on holiday

Pearson Correlation
Sig. (2-tailed)
N

I prefer just relaxing when going on holiday

Pearson Correlation
Sig. (2-tailed)
N

I am personally interested in arts and culture

Pearson Correlation
Sig. (2-tailed)
N

I have visited many museums in my life

Pearson Correlation

Sig. (2-tailed)
N
I think museums are places children/teenagers should visit more often

Pearson Correlation
Sig. (2-tailed)
N

I think museums are places all people should visit more often

Pearson Correlation
Sig. (2-tailed)
N

I love to read, study and learn about different religions

Pearson Correlation
Sig. (2-tailed)
N

I keep myself updated about art expositions and cultural events

Pearson Correlation
Sig. (2-tailed)
N

I am interested in visiting religious monuments

Pearson Correlation
Sig. (2-tailed)
N

It is very important to me where I spend my holidays

Pearson Correlation
Sig. (2-tailed)
N

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

Alert travellers

Relaxation travellers

.697

.058

.698

.298

.358

.131

.618

-.021

.504

-.467

-.140

.702

.175

.355

.209

.324

.211

.546

.177

.105

.025

-.022

.112

.082

.091

-.310

.618

-.244

Traditional, cultural travellers

Frequent and active traveller Relaxation traveller

CLUSTER1

CLUSTER2

CLUSTER3

-.055**
.000

.267**
.000

-.207**
.000

4250

4250

4250

**

-.217
.000

**

.266
.000

-.045**
.004

4252

4252

4252

**

.211
.000

**

-.045
.003

-.166**
.000

4252

4252

4252

**

-.079
.000

**

.285
.000

-.201**
.000

4244

4244

4244

**

.162
.000

**

.374
.000

-.527**
.000

4247

4247

4247

**

-.064
.000

**

-.378
.000

.433**
.000

4242

4242

4242

**

**

.002

.238
.000

-.245
.000

4251

4251

4251

**

**

-.006

.242

-.240

.891

.000

.000

.689

4254

4254

4254

-.038
.014

**

-.133
.000

.167**
.000

4247

4247

4247

**

.296
.000

**

-.191
.000

-.108**
.000

4251

4251

4251

**

.442
.000

**

-.248
.000

-.197**
.000

4248

4248

4248

**

.403
.000

**

-.234
.000

-.172**
.000

4251

4251

4251

**

.473
.000

**

-.074
.000

-.399**
.000

4256

4256

4256

**

.080
.000

**

.343
.000

-.415**
.000

4255

4255

4255

Correlations
CLUSSS1

.185
.000

.206
.000

-.439**
.000

4250

4250

4250

**

Sig. (2-tailed)

.270
.000

**

.046
.003

-.363**
.000

4252

4252

4252

**

Sig. (2-tailed)

.378
.000

.035
.022

-.480**
.000

4252

4252

4252

**

Sig. (2-tailed)

.199
.000

**

.090
.000

-.322**
.000

4244

4244

4244

.018

**

.239

.307
.000

-.341**
.000

4247

4247

4247

**

Sig. (2-tailed)

.474
.000

**

-.581
0.000

.056**
.000

4242

4242

4242

**

Sig. (2-tailed)

.487
.000

**

-.127
.000

-.432**
.000

4251

4251

4251

**

Sig. (2-tailed)

.505
.000

**

-.121
.000

-.463**
.000

4254

4254

4254

**

Sig. (2-tailed)

.409
.000

**

-.236
.000

-.216**
.000

4247

4247

4247

**

Sig. (2-tailed)

.298
.000

**

.054
.000

-.411**
.000

4251

4251

4251

**

-.003
.855

-.396**
.000

I always inform myself in advance about the destination and the activities/ monuments
see
Sig.to(2-tailed)
N
Pearson Correlation

Pearson Correlation
In any place I go, I would look to visit the main cultural/historical sites

Pearson Correlation
I go on holiday abroad almost every year

Pearson Correlation
I like to do a lot of different activities when I go on holiday

Sig. (2-tailed)
N
Pearson Correlation

I prefer just relaxing when going on holiday

Pearson Correlation
I am personally interested in arts and culture

Pearson Correlation
I have visited many museums in my life

Pearson Correlation
I think museums are places children/teenagers should visit more often

Pearson Correlation
I think museums are places all people should visit more often

Sig. (2-tailed)

.330
.000

4248

4248

4248

**

Sig. (2-tailed)

.408
.000

-.022
.158

-.456**
.000

4251

4251

4251

**

Sig. (2-tailed)

.194
.000

**

.141
.000

-.385**
.000

4256

4256

4256

**

Sig. (2-tailed)

.104
.000

**

.167
.000

-.314**
.000

4255

4255

4255

Pearson Correlation
I love to read, study and learn about different religions

Pearson Correlation
I keep myself updated about art expositions and cultural events

Pearson Correlation
I am interested in visiting religious monuments

Pearson Correlation
It is very important to me where I spend my holidays

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

CLUSSS3
**

Pearson Correlation

I usually search on the internet about information for travels

CLUSSS2
**

I always inform
myself in
advance about
the destination
and the
activities/
monuments to
see

Ward Method

4.22

4.20

1988

1988

Std. Deviation

.735

.762

Mean

4.34

3.97

1235

1235

Std. Deviation

.824

1.039

Mean

3.25

3.19

Mean
1

N
Std. Deviation
Mean

Total

I usually search
on the internet
about
information for
travels

N
Std. Deviation

952

952

1.098

1.225

4.04

3.90

4175

4175

.958

1.047

Report

In any place I
go, I would look
to visit the main I go on holiday
cultural/historic abroad almost
al sites
every year

I like to do a lot
of different
activities when I
go on holiday

4.07

4.05

4.05

1988

1988

.743

.899

3.73

I prefer just
relaxing when
going on
holiday

I think
museums are
places
I am personally I have visited
children/teenag
interested in
many museums ers should visit
arts and culture in my life
more often

I think
museums are
places all
people should
visit more often

I love to read,
study and learn
about different
religions

3.47

3.81

3.85

3.91

4.00

3.75

1988

1988

1988

1988

1988

1988

1988

.836

1.127

.840

.856

.880

.809

.927

3.97

4.48

1.61

3.04

3.04

2.98

3.76

3.36

1235

1235

1235

1235

1235

1235

1235

1235

1235

.883

1.124

.685

.694

.914

.984

1.254

.925

1.011

2.81

3.13

3.45

2.95

2.39

2.29

2.94

2.90

2.56

952

952

952

952

952

952

952

952

952

.951

1.301

1.030

1.236

1.008

.972

1.142

1.091

1.067

3.68

3.82

4.04

2.80

3.26

3.25

3.41

3.68

3.36

4175

4175

4175

4175

4175

4175

4175

4175

4175

.973

1.133

.922

1.316

1.070

1.116

1.166

1.012

1.090

I keep myself
updated about
art expositions
and cultural
events

I am interested
in visiting
religious
monuments

It is very
important to me
where I spend
my holidays

3.71

3.90

4.37

1988

1988

1988

.943

.919

.644

3.19

3.92

4.48

1235

1235

1235

1.013

.902

.652

2.28

2.94

3.81

952

952

952

.935

1.125

1.034

3.23

3.69

4.27

4175

4175

4175

1.114

1.047

.795

Correlations
CLUSSSSS1
Pearson
Correlation
I always inform myself in advance about the destination and the activities/ monuments to see Sig. (2-tailed)
N
Pearson
Correlation
I usually search on the internet about information for travels

In any place I go, I would look to visit the main cultural/historical sites

.038

.134**

.000

.000

.000

4252

4252

4252

**

.004

.177**

Sig. (2-tailed)

.252

.000

.790

.000

4244

4244

4244

Pearson
Correlation

.170**

-.125**

.172**

.000

.000

.000

4247

4247

4247

**

**

-.273**

.000

.000

.000

4242

4242

4242

**

**

.058**

Sig. (2-tailed)

Sig. (2-tailed)

Sig. (2-tailed)

.162

.463

.385

.142

.000

.000

.000

4251

4251

4251

Pearson
Correlation

.472**

.155**

.116**

.000

.000

.000

4254

4254

4254

**

**

-.382**

.000

.000

.000

4247

4247

4247

**

.162**

Sig. (2-tailed)

Sig. (2-tailed)

Sig. (2-tailed)

.376

.348

.130

.031

.000

.041

.000

4251

4251

4251

Pearson
Correlation

.397**

.025

.085**

.000

.102

.000

4248

4248

4248

**

**

.158**

Sig. (2-tailed)

Sig. (2-tailed)
N
Pearson
Correlation

.447

.068

.000

.000

.000

4251

4251

4251

Pearson
Correlation

.332**

-.070**

.189**

.000

.000

.000

4256

4256

4256

**

**

.148**

.000

.000

.000

4255

4255

4255

Sig. (2-tailed)

Sig. (2-tailed)
N
Pearson
Correlation

It is very important to me where I spend my holidays

.016

.304

.081**

Pearson
Correlation

I am interested in visiting religious monuments

4250

.394**

I keep myself updated about art expositions and cultural events

4250

**

Pearson
Correlation

Pearson
Correlation

I love to read, study and learn about different religions

4250

.288

I think museums are places all people should visit more often

.000

4252

Pearson
Correlation

I think museums are places children/teenagers should visit more often

.178

.012

I have visited many museums in my life

.000

4252

Pearson
Correlation

I am personally interested in arts and culture

.161**

.000

I prefer just relaxing when going on holiday

-.021

.264

4252

Pearson
Correlation

I like to do a lot of different activities when I go on holiday

CLUSSSSS3

Sig. (2-tailed)

I go on holiday abroad almost every year

CLUSSSSS2
**

Sig. (2-tailed)
N

.207

-.063

**. Correlation is significant at the 0.01 level (2-tailed).

*. Correlation is significant at the 0.05 level (2-tailed).

I always inform
myself in
advance about
the destination
and the
activities/
monuments to
see

Ward Method

4.57

4.57

776

776

Std. Deviation

.586

.544

Mean

4.00

3.96

1212

1212

Std. Deviation

.735

.786

Mean

4.60

3.96

291

291

Std. Deviation

.587

1.230

Mean

4.26

3.98

Mean
1

944

944

Std. Deviation

.869

.973

Mean

3.25

3.19

952

952

1.098

1.225

4.04

3.90

4175

4175

.958

1.047

N
Std. Deviation
Mean

Total

I usually search
on the internet
about
information for
travels

N
Std. Deviation

CLUSSSSS4

CLUSSSSS5
**

-.439**

.000

.000

4250

4250

**

-.363**

.128

.040

.009

.000

4252

4252

-.043**

-.480**

.005

.000

4252

4252

-.009

-.322**

.557

.000

4244

4244

.230**

-.341**

.000

.000

4247

4247

**

.056**

.000

.000

4242

4242

**

-.432**

-.468

-.174

.000

.000

4251

4251

-.203**

-.463**

.000

.000

4254

4254

-.026

-.216**

.091

.000

4247

4247

-.411**

-.039

.011

.000

4251

4251

-.055**

-.396**

.000

.000

4248

4248

**

-.456**

-.120

.000

.000

4251

4251

.039*

-.385**

.012

.000

4256

4256

**

-.314**

.000

.000

4255

4255

.092

Report

In any place I
go, I would look
to visit the main I go on holiday
cultural/historic abroad almost
al sites
every year

I like to do a lot
of different
activities when I
go on holiday

I prefer just
relaxing when
going on
holiday

I think
museums are
places
I am personally I have visited
children/teenag
interested in
many museums ers should visit
arts and culture in my life
more often

I think
museums are
places all
people should
visit more often

I love to read,
study and learn
about different
religions

4.49

4.42

4.37

3.26

4.30

4.36

4.33

4.42

4.28

776

776

776

776

776

776

776

776

776

.592

.661

.784

1.388

.694

.691

.726

.658

.770

3.80

3.82

3.85

3.61

3.49

3.52

3.65

3.73

3.41

1212

1212

1212

1212

1212

1212

1212

1212

1212

.703

.953

.806

.895

.772

.789

.865

.779

.858

4.16

4.55

4.63

1.48

3.48

3.72

1.76

4.28

3.70

291

291

291

291

291

291

291

291

291

.625

.680

.564

.571

.840

.872

.749

.702

1.071

3.60

3.79

4.44

1.66

2.90

2.83

3.35

3.60

3.25

944

944

944

944

944

944

944

944

944

.909

1.173

.712

.723

.894

.919

1.137

.927

.968

2.81

3.13

3.45

2.95

2.39

2.29

2.94

2.90

2.56

952

952

952

952

952

952

952

952

952

.951

1.301

1.030

1.236

1.008

.972

1.142

1.091

1.067

3.68

3.82

4.04

2.80

3.26

3.25

3.41

3.68

3.36

4175

4175

4175

4175

4175

4175

4175

4175

4175

.973

1.133

.922

1.316

1.070

1.116

1.166

1.012

1.090

I keep myself
updated about
art expositions
and cultural
events

I am interested
in visiting
religious
monuments

It is very
important to me
where I spend
my holidays

4.28

4.42

4.63

776

776

776

.703

.664

.532

3.35

3.57

4.20

1212

1212

1212

.894

.905

.653

3.88

4.42

4.71

291

291

291

.961

.656

.524

2.98

3.76

4.41

944

944

944

.932

.911

.671

2.28

2.94

3.81

952

952

952

.935

1.125

1.034

3.23

3.69

4.27

4175

4175

4175

1.114

1.047

.795