BUSINESS IDEA Opening a Super Mart (http://exportpakistan.blogspot.com/)

PAF-KIET
BUSINESS IDEA
Submiitted To:: Subm tted To
MR. ADNAN ANWAR R DNAN NWAR
FARAZ MUNEER FARAZ MUNEER

MAB -- 54607 MAB 54607
TARANNUM PERWEZ TARANNUM PERWEZ

MBA -- 54537 MBA 54537
Table of Contents
Table of Contents ..........................................................................................................................................................2 Business Idea .................................................................................................................................................................1 Mission Statement .........................................................................................................................................................1 Vision Statement ...........................................................................................................................................................1 Key success Factors .......................................................................................................................................................1 IO (Industrial Organization) Model ................................................................................................................................1 Reference of Rahim Yar Khan ....................................................................................................................................2 External Environmental factors: ................................................................................................................................2 1. General Environment ...................................................................................................................................2
a. Culture: ..................................................................................................................................................................... 2 Analysis .......................................................................................................................................................................... 2 b. Demographic: ........................................................................................................................................................... 3 Location ......................................................................................................................................................................... 3 Population Size, Growth and Distribution ..................................................................................................................... 3 Weather......................................................................................................................................................................... 3 Analysis .......................................................................................................................................................................... 3 c. Technological: ........................................................................................................................................................... 4 Analysis .......................................................................................................................................................................... 4 d. Global: ...................................................................................................................................................................... 4
2. 3.
Industrial Environment: ...............................................................................................................................4

Analysis .......................................................................................................................................................................... 5
Competitive Environment: ...........................................................................................................................5

Analysis .......................................................................................................................................................................... 5
Identify the resources ...............................................................................................................................................5 Strategic Implementation .........................................................................................................................................5 Superior Return .........................................................................................................................................................6 Competitors analysis .....................................................................................................................................................6 SWOT Analysis: ............................................................................................................................................................12 Strength ...................................................................................................................................................................12 Weakness ................................................................................................................................................................12 Opportunity .............................................................................................................................................................12 Threat ......................................................................................................................................................................12 Marketing Objectives...................................................................................................................................................13 Survey Questionnaire ..................................................................................................................................................14 Survey Analysis ............................................................................................................................................................18 Pricing Strategy ............................................................................................................................................................23 Product Mix Packaging .............................................................................................................................................24 Supply Chain ................................................................................................................................................................25 Procurement of Inventory ...........................................................................................................................................25 Unique Selling Proposition ..........................................................................................................................................25
Ms Mart
Ms Mart A great Opportunity
Business Operations ....................................................................................................................................................25 Service process: .......................................................................................................................................................25 Service Blueprint: ....................................................................................................................................................28 Advertising and Sales Promotion .................................................................................................................................29 Advertising ..............................................................................................................................................................29 Sales Promotion ......................................................................................................................................................29 Management Structure / Organogram: .......................................................................................................................30 Financial Projections ....................................................................................................................................................31 Cost of Project .........................................................................................................................................................31 Key Assumptions for sale ........................................................................................................................................32 Projected Income Statement ..................................................................................................................................31 Projected NPV and Payback Period .........................................................................................................................32
Business Idea By: Faraz Muneer (MBA-54607) and Tarannum Perwez (MBA-54537)
BUSINESS IDEA
Due to the intensification of wants of the people in the city Rahim Yar Khan, We are going to open a super mart named as Ms Mart. There is a big opportunity for us due to less competition in the city. Two small marts (have just daily use items) are fulfilling the customers need but they have failed to fulfill the desire of customers in this city.
MISSION STATEMENT
A great opportunity for the customer to not only avail number of facilities at one place but also the entertaining environment is being provided to build strong and profitable relationship with the customer is being provided for them
VISION STATEMENT
A great opportunity for the customer
KEY SUCCESS FACTORS

Rahim Yar khan is a city where the concept of super market does not exists. We people will be the first one to establish the super market where people can purchase household things, enjoy the food, and entertain their self with shopping, movies and these all are under one roof. So there is no competition for us. We will be having monopoly in the mean time which is one of the success factors for us. The mart is located few minutes from the center of the city so people can easily come up without any problem and that could increase our store traffic thus leading to more sales.
IO (INDUSTRIAL ORGANIZATION) MODEL

With the reference of this model we have to study the external environment to know how about the market.
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Reference of Rahim Yar Khan

Rahim Yar Khan is a city in South Punjab, Pakistan. Rahim Yar Khan is the capital city of Rahim Yar Khan District as well as the tehsil of the same name. The city itself is administratively subdivided into 9 Union councils. Rahim Yar Khan City is one of the few cities in the world that are still at their pioneering places since the formation like London and Damascus. It has been renamed customarily amid last 5000 years, first available (on record) name was AROR or ALOR, and then it became City of Pattan, Phul Wada, Noshehra and now Rahim Yar Khan.
External Environmental factors: 1. General Environment

a. Culture: The culture of Rahim Yar Khan is diversified due to the link to the Sindh Province, mixing Punjabi and Sireki cultures. The common attire for the male is a long loose shirt hanging up to the knees, made of coarse cloth, a chadder and pagri. Shalwar and a Dupatta is the dress of choice. The women of this area are very fond of wearing ornaments, both golden and silver. Analysis As we are planning to open a Super Mart so the cultural changes must effect upon the business. We should have to follow the cultural changes needed by the time. Cultural changes included weather changes (like summer, winter, spring), now a days the red color is the color of year so the people want to see them in red, and like Basant festival, Eid festival, Islamic occasions, Wedding occasions and many of other changes may affect our business and these are considered as a basic requirement to achieve our vision that by also fulfill the requirement of our customers and make the customer happy.
Business Idea By: Faraz Muneer (MBA-54607) and Tarannum Perwez (MBA-54537) 2
Ms Mart
b. Demographic: Location Rahim Yar Khan is bounded on the north by Muzaffargarh District, on the east by Bahawalpur District, on the south by Jaisalmer (India) and Ghotki District of Sindh province and on the west by Rajanpur District. Population Size, Growth and Distribution According to the 1998 census, the city population was 233,537 with an annual growth rate of 3.50%. As of in 2009, it is around 340,810. The area of Rahim Yar Khan City is about 22 Square Kilometer. The average annual growth rate was 3.2 percent during this period. The total area of the district is 11,880 square kilometers which gives population density of 264 persons per square kilometer as against 155 persons observed in 1981 indicating a fast growth rate of the district. Weather The climate of the district is hot and dry in the summer and cold and dry in the winter. The summer season is comparatively longer. It starts in April and continues until October. The winter season goes from November to March. However, the month of March and November are pleasant. Dust storms are frequent during the summer season. The average rain fall is about 100 millimeters.
Analysis To achieve the vision and mission of our business we have to segments a market into different allocations (like; on the basis of gender requirement we must look after the convenience of male and female particularly, we also make a separate segment of children like play land area). We have to segment our market on entertainment basis (like; super store on ground floor, Shopping area on first
Ms Mart
floor, Food court, conference halls and play land area on second floor and cinema on third floor). c. Technological:
Rahim Yar Khan is one of the modern district headquarter cities in Punjab.
Although the city seems a far off place to those living in Lahore, Karachi or Islamabad, but the city has very good civic facilities. Analysis For the implementation of new technology we are planning to control the Super Mart activities with the proper computerized system (like; lifts, stairs elevators, ERP system for our Supply chain and accounts process) in order to get rid of panic situation and also make to satisfy the customer and good will of the Mart, we also include conference halls to have corporate meetings, seminars etc involve with creating new knowledge and new output, for the convenience of the customer we have to plan a ATM machine that is complete the need of customer on the spot. d. Global: For globally putting an image of our Super Mart we are planning to search out the sum of internationally recognize brands (like; KFC, Bareeze, Saeed Ghani, Levis, Hang ten etc)
2. Industrial Environment:
Wheat is the staple food grains of this area. Vegetables are consumed mostly in winter when turnibs, radish and mustard are plentiful. Sag (pot herb) and dal are commonly used in super. Bread smeared with Ghee or butter is given to the working male members of the family and the women folk rarely enjoy this buttered bread.
A favorite dish of rich is Saji, a goat or lamb roasted in the oven or on fire.
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Analysis To gain the attraction of customers we have to plan to put some of the outlets of such companies which are not available in that city. The outlets included KFC, Saeed Ghani, 3D Cinema, Levis and some of the popular outlet included in our Super Mart which are not only fulfill the requirement of the customer but also the basis of our profitability of our business.
3. Competitive Environment:
Cafe Lamis The Food Track and Hot Chicks are best Hotels and fast food restaurants of this city. Some more famous restaurants are Bhatti Snacks, Pizza and Pizza. There are so many small cafes in this city. There are some small marts also named as Rohi Mart and Qrras. There is a local cinema in the city, and some boutiques (like; Bareeze, Junaid Jamshaid) Analysis As there is no super mart in the city so there is no such competitor survive in the market but for the need and requirement of the customer which make them a satisfactory environment of shopping and entertainment we are planning to open a Super Mart on the standardized strategies followed by the market. There are some small competitors have founded in the study of the external environment and we must focus on them and the great advantage for us is that all of the customers requirements are fall in a single place by which they can easily fulfill their needs and wants.
Identify the resources

As we have mention above the strength of our business are the international brands which are the part of our super mart and have a great attraction for the customers.
Strategic Implementation
Structure of our business is being in process and the control system is being specified as above.
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Superior Return
The return we are planning is to be achieve with the passage of time (like; the cinema, conference halls, rental shops for outlets etc).
COMPETITORS ANALYSIS
Introduction Infrastructure Bench Mark Competitor Analysis
Q'rass
Introduction Infrastcucture Bench Mark Competitor Analysis
Introduction Infrastructure Bench Mark Competitor Analysis
Rohi Mart
Other Small
Rohi mart and Qrras are our competitors in the grocery products, and there are some other small marts which have included the food sector and garments sector and the competitors in food sector are named as Caf Lamis, Hot Chicks, Pizza and Pizza, and garments sector included Bareeze, J&J, Mushrooms and some other local boutiques. The competitors analysis is shown in below mention tables, and the analyses have covered the part of introduction of competitor, infrastructure of competitor, and bench mark & competitive advantages.
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Rohi Mart
Features Benefits
Rohi Mart is located in city Raheem Yar Khan beside the Cholistan Rangers Head office. It has the grocery items for sale and also has a
Introduction
bakery which is attached with mart but that is sub business of Cholistan Rangers. Rohi Mart is the subsidiary of Cholistan Rangers. In the infrastructure, this mart has cover the area of 2000 square feet
Infrastructure
(680 yards) and the whole area covered with the grocery products. The town in which this mart is located that area have just one single market to purchase the things but the people of that area are still go
Bench Mark & Competitive Advantage
outside in the main market to purchase the other things. Due to individual seller in that particular area this mart has a competitive advantage and they due to the subsidiary of the Cholistan Rangers they have the bench mark over there.
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Qrras
Features
Introduction
Benefits
Qrras is the Mart which is located near town hall (district council office) this business is owned by Mr. Shaikh Tariq Ali privately. In the Infrastructure this mart has covered the area near about 2100 square feet (700 yards). The area of 300 square feet (100 yards) is cover
Infrastructure
with the warehouse and the other area which is around 1900 square feet (600 yards) is cover with the grocery products. The area in which this mart is located there are just two or three small
shops for retail sale, but due to the verity of the products they have competitive advantage over there, and had a bench mark in the area. But they have covered their huge space of the mart with grocery products and have a bit verity of ports.
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Other Small Competitors (Foods)

Features
Introduction
Benefits
Caf Lamis
Caf Lamis is the restaurant which is located beside the Qrras opposite to town hall. This restaurant has covered the area aprox 3000 square feet (1000 yards) and had five floors. This had covered the range of food items, and also known as the place to stay for the guests. Caf Lamis is the only a big restaurant in the city with the coverage of food products so it had a commutative advantage over there and also had a bench mark in the city. But they due to very high prices of their products they lost their opportunity to cater the middle class families, and now it is just known for the residential place for the guests.
Infrastructure
Hot Chicks
Introduction
Hot Chicks is the fast food restaurant and located at main Shahi road. They have cover a space of normal shop which is aprox 600 square feet (200 yards), and have one ground floor (cover with the counter and kitchen) and first floor (cover with the dining hall) Hot Chicks have covered the verity of products in fast foods, and in that area there is only one fast food restaurant so thats way they have competitive advantage and cover the 50% share of the market.
Infrastructure
Pizza and Pizza

Introduction
Pizza and Pizza is located near to the route to Bahawalpur which is named as Khanpur bus stop. They have covered a huge space for their kitchen, and dining hall. The space covers with two floors (ground and first). Pizza and Pizza is a franchise of an international brand so they have the 40% share of this market related to pizza. The taste is very nice so they have a bench mark on the mind of people of Raheem Yar Khan, and havent any close competitor so they have the advantage to lead the
Infrastructure
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market.
Other Small Competitors (Garments)

Features
Introduction
Benefits
Bareeze
Bareeze is the branded cloth in the Pakistan and had an outlet in Raheem Yar Khan which is located in main Sadiq bazaar. They have covered a huge space to capture their market in this city with their sub brand "Leisure Club". Due the huge verity in garments and with their brand name they have cover the market in this city and they also have a bench mark in the mind of this city.
Infrastructure
Bench Mark
Junaid Jamshaid (J&J)

Introduction
Junaid Jamshaid (J&J) is a branded cloth for mans (Kurta Shalwar) in Pakistan. In Raheem Yar Khan J&J is known as Man's ware (Kurta Shalwar) and covered the space in main Sadiq bazaar. Due to the new and a wide range of Kurta Shalwar J&J had a bench mark in the mind of the people of this city and due to their high growth in this area of specialty in Kurta Shalwar they have competitive advantage in this city.
Infrastructure
Mushrooms
Introduction
Mushrooms is a branded cloth for children in Pakistan. Mushrooms are having covered the space in Sadiq bazaar opposite Bareeze, and have popularity in baby and baba garments.
Infrastructure
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They have covered a huge space to capture their market in this city in the range of baby baba garments and have a bench mark in this city.
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SWOT ANALYSIS:
Strength
Many more accessories are being available at one place. We have more focused on quality of the product instead of price. The branded outlets are the main source for the attraction of customers. The entertaining environment is also one of the main strength of Ms Mart. Good and healthy environment is being provided for the customers and the consumers both. One of the main strength of the Ms Mart is that there is none of other mart is being situated in the city. One of the major strength of the Ms Mart is define by its location i.e. it is situated in the center of the city so the people can easily avail this great opportunity.
Weakness
As the mart is located in the center of the city, so there is some difficulties faced in the parking system; but the underground parking area is provided to overcome this problem as much as can. In the city there is a main problem of that is the shortage of supply on electricity.
Opportunity
A great opportunity for the customer to avail the facilities A great opportunity for the investor that there isnt any competitor in the city As investor purchases the land by their own, so we can easily manage the rent of land
Threat
At the initial stage, to start a business the small competitors may have to create some difficulties to run the business in actual direction, because the linkage of customers can break with the passage of time. The risk factor is very high.
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MARKETING OBJECTIVES
We are providing a great opportunity for the customers to buy all the accessories
under single roof and we want to attract new customers.
We want to increasing the sales volume rather than making profit in the short-term. There isnt such type of gigantic competitor in this business in the city. So eventually
raising prices in future will not be a problem for our company since people will not switch to some other place to buy the products.
Using this strategy our cost will be controlled and it will lead to greater efficiency. It also creates high stock turnover throughout the distribution process. Our main focus is to provide the standardized and high quality of the product rather
than the prices.
We are focusing to provide a good, entertaining, and healthy environment to both

customer and consumer.
For the marketing campaigns we are going to use the social media and print media. We also want to make some profitable schemes for the customers from those
schemes our customers can take benefit.
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SURVEY QUESTIONNAIRE
Demographic
Q.1: What is your age? 20-25 26-30 31-35 36-above
Q.2: What is you gender? Male Female
Q.3: What is your marital status? Married Unmarried
Q.4: What is your income? 10000-20000 20000-30000 30000-40000 40000-above
Q.5: Where do you live in the city? Posh Area Center of the city
Q.6: Are you lusty for shopping? Yes No Maybe
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Promotion
Q.7: In your view which is the best way it communicates with the customers? Cable Billboards Pamphlets Social Media
Q.8: Offering Discount is a good way for the promotions of mart? Strongly Agree Agree Natural Disagree Strongly disagree
Q.9: In your point of view Promotion of Mart with different styles is a good way? Animation Funny or Humor Attractive Knowledge
Positioning
Q.10: In Your Point of Views Entertainment facilities are suitable for a Shopping Mart? Strongly Agree Agree Natural Disagree Strongly disagree
Q.11: When you go for shopping, which type of food you prefer? Fast Food Desi Food Drinks Juices
Q.12: What criteria admire you while shopping in a Mall?

Ms Mart Price Quality Service Things available under one roof
Price
Q.12.1: Are You Satisfied with the prices of branded products? Yes No
Q.12.1.1: Are You Satisfied with the prices of unbranded or local products? Yes No
Q.12.1.2: Do you prefer whole sale shopping? Yes No
Quality
Q.12.2: Are You Satisfied with the quality of branded products? Yes No
Q.12.2.1: In your point of view is the quality meter for the stability of Mart?
Yes No
Service
Q.12.3: Do you like to feel that care taker is placed in the play land area? Yes No Maybe
Q.12.3.1: Would you recommend about the female sales persons? Yes No
Q.12.3.2: In your point of views which type of service should provide by food department?
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Q.12.3.3: Finding goods is easy way, Satisfied you? Strongly Agree Agree Natural Disagree Strongly disagree
Under One Roof

Q.12.4: Do agree with the concept of under one roof, that all the Goods are available under one roof? Yes No
Q.12.4.1: Do you agree that play area and food court fulfill your and your children need under one roof where shopping is also available? Yes No
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SURVEY ANALYSIS
Demographic
Age
20-25 26-30 31-35 8% 16% 44% 36% 40% 56% 36-above
Gender
Male Female
Marital Status
Married Unmarried
Income
10000-20000 30000-40000 21000-30000 40000-above 16% 28%
24% 76%
32%
24%
Location
Posh Area Center of city
Lusty for Shoping

Yes No May be
36% 64%
44%
32% 24%
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Graphical Representation: About 40% of the population is in between 26-30 years.

Which is mainly based on female having 56% of the total population. The marital status is found that 76% are married and the income is in between 30-40 thousand rupees and mostly customers are usually live in the center of the city and in the views of 44% people of this city they are lusty for shopping.
Analysis: Above data shows that the main customers of our mart is mainly based on female
as the female are feeling good for the shopping and the level of income is being moderate for a shopping mart so with the focus on that customer we are looking to satisfied the customer's need and wants and feel good to them.
Promotion
Communication
Offers
Strongly Agree Nutural Strongly disagree 8% 4% 24% 44% Agree Disagree
Cable Pomphlates
Billboards Social media
32%
36%
12%
20% 20%
Promoting Style
Animation Atractive 8%
Funny or Humor Knowledge based
28% 40% 24%
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Graphical Representation: 36% of the customers are satisfying to promoting the mart by
cable and 32% of them are interested from social media promotion. For the promotion of the mart the discount factor is agreed by the customers and 40% of the populations are usually wanted to watch an attractive style of promotion.
Analysis: From the above data we Analyize that we usually focus on cable and social media
promotions for developing the interest to the customers and for the opening of mart we offer a discount promotion and we also put an attractive adds for which we giving a suitable knowledge for the customer as our the business objective mainly focus on customer that customer are the king of the business.
Positioning
Entertainment Facility
Strongly Agree Nutural Strongly disagree 8% 12% 36% 16% 28% 36% 16% Agree Disagree 12% 36%
Food During Shoping

Fast Food Dasi Food Drinks Juicies
Shoping Criteria
Price Quality Service Things available under one roof 20% 36%
8%
36%
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Price
Price of Branded things
Yes No
Prices of Unbranded
Yes No
40% 60% 60%
40%
Wholesale shoping
Yes No
36% 64%
Quality
Satisfy with the quality
Yes No
Stability of Mart
Yes 4% No
22%
78% 96%
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Service
Care Taker in Play land area
Yes No May be
Female sales persons

Yes No
16% 16% 68% 44% 56%
Type of services
Self Service serve on Daining
Finding Goods
Strongly Agree Nutural Strongly disagree Agree Disagree 8% 4% 0% 36% 52%
44% 56%
Under One Roof

Concept of Under one roof
Yes 12% 13% No
Food and Play area under one roof

Yes No
88%
87%
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Graphical Representation: 36% customers are interested in the high quality and want to
buy the things under one roof. The service and the price are the second criteria while shopping in the mall.
Analysis: From the customer point of view most of the customers are usually interested in
branded products due to their price and quality so we are decided for the availability of branded products in our mart and we also interested to provide a sufficient service for the convenience of the customers and also this would help for the stability of mart and a profitable business we earn by focusing to the customer's needs and wants. Most of the customers also give the indication that they feel much better to buy the products, or want to do shopping under one roof as compare to different markets. So, this would be a positive indicator for our business to give great opportunity to our customers to entertain different facilities which are provided.
PRICING STRATEGY
Penetration pricing strategy will be used in pricing the products in our super market. In
penetration pricing strategy the company sets relatively low entry price of the products and with the passage of time it eventually raises the prices . Reasons behind using this strategy
are below mentioned: 1. We want to attract new customers

2. We have a marketing objective of increasing sales volume rather than making profit in the short-term .
3. There is no competitor in this business in Rahim Yar Khan. So eventually raising prices
in future will not be a problem for our company since people will not switch to some other place to buy the products .
4. Using this strategy our cost will be controlled and it will lead to greater efficiency .

5. It also creates high sto0ck turnover throughout the distribution process .

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PRODUCT MIX PACKAGING

The products our super market will be selling to the customer will range from local to international brands. Fresh Food
Dairy products Baked goods
Dry Food
Basic commodities (pulses, spices, sugar, wheat, rice, oil and ghee) Confectionary items
Drink and beverages
Canned and packaged goods
Non Food Products

"
Office and Stationary
House hold and kitchen warehouse
Hygienic products (soaps, body, face and mouth washes, shampoos, deodorants,
floor cleaning products and janitorial cleaning supplies)
Toys and luggage Clothes
Cosmetics
Accessories for ladies(handbags, pouches and purses and various jewelry items)
Our suppliers for FMCG products will be UNILEVER, P&G, NESTLE, ENGRO FOOD, SHAN,
NATIONAL, PEPSI, COCACOLA, K&NS and other local manufacturers products .
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SUPPLY CHAIN
For the process of supply chain we have a supply chain manager in this mart and he should be knows about all the aspects of supply chain; that how to make the relationship with our suppliers, (is it any type of collaborative or alliance relationship in between the mart and their suppliers). This procedure should tackle with the ERP system, and we use the Oracle base system in this mart.
PROCUREMENT OF INVENTORY
For the procedure of procurement and controlling of inventory we are using ERP system which is based on Oracle, and according to our plan and our management there were a main server where the sold stock automatically mention and it would be linked with the cash counters, through this process we can easily know that which inventory is on its lead time and our inventory controller can easily make the order for those products/ items. After the order process our supply chain manager should make the possible effort for purchase the inventory on the behalf of our relations with our suppliers.
UNIQUE SELLING PROPOSITION

Our super market unique selling proposition will be that it will be providing quality products and superior customer service for the shoppers under one roof since there is no other super market in Rahim Yar Khan that is providing variety of products at same place. There are only small grocery stores and shops that are not fulfilling then needs of the people.
BUSINESS OPERATIONS
Service process:
Since we are establishing a super mart and will be providing services (selling of household items, food, entertainment) so there wont be any production process.
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Figure 1.1 shows service process model.
CUSTOMER MARKET USTOMER ARKET
SUPER MARKET UPER ARKET
SUPPLIIER MARKET UPPL ER ARKET

(Figure 1.1) A more detailed service process is below.
LOCAL CUSTOMERS OCAL USTOMERS SUPER MARKET UPER ARKET

MART IIN--BUIILT WAREHOUSE MART N BU LT WAREHOUSE ET
SUPER SUPER UP E R MARKET MARKET ARKET BUSIIINESS BUS NESS US NESS
REMOTE SUPPLIIERS EMOTE UPPL ERS

Suppliers will be the distributors of various FMCG, beverages, spices and food manufacturing companies. We will be in direct contact with the distributors of these companies for supplying the products to our warehouse which covers the underground portion of our super mart.
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Service Blueprint:
PHYSICAL EVIDENCE
Zee Mart Exterior Parking
Carts for putting grocery and household items
Shelves, fridges and racks
consumer items and grocery
Sales person on counters for promotional activities
Bill/Cash counters
EVIDENCE
CUSTOMER
Customers arrive and park the car
Take carts from the queue/person
Looking at the products and asking information
Buys stuff from different sections
Customer participating and giving feedback
Pays the bill and comes out of the mart
Greet and take the cart

PERSON (on-stage)
Assistance and guidance on products
Filling up the shelves/racks and fridges
Sales men attracting customers through announcements
Collecting and deducting money as per the bill
SUPPORT PROCESSES
CONTACT (back-stage)
EVIDENCE
Up gradation of accounts; outflow and inflow of money
Inventory coming out of the warehouse
Up gradation of inventory and records
EVIDENCE
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ADVERTISING AND SALES PROMOTION

Advertising
The methods we will be using for advertising our super market and products being sold in it will comprise of 1. Brochures or flyers: brochures will be containing a great deal of information related to the products features, benefits and prices and they are also not costly to make. 2. Newspaper: Almost everyone reads major newspaper which is circulated in Rahim Yar Khan. To provide awareness and information for our newly establish super market newspaper is the best medium to convey our message. It is an expensive way of advertising but it reaches masses and is very effective. We will be allocating budget for advertising and through that budget plan we will be spending money.
Sales Promotion
Special offers: It can increase sales and include coupons, discounts, sales on products and distribution of a product based on balloting.
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MANAGEMENT STRUCTURE / ORGANOGRAM:

Ms Mart involves substantial investment in the initial phase of its establishment, therefore professional and technically sound management at all levels is required to ensure ongoing profitability. The proposed management structure is described below and depicted in the form of an organogram.
CEO/ Owner
Social Media Executive HR & Admin Manager Store/Floor Manager Supply Chain Manager
Customer Support Executive
Admin and Other suppoorting staff
Associate Engineer
Counter Cashier
Inventory Controller
Day to day management will be under a Chief Executive Officer / Owner who will perform and monitor all functions of the Mart. Operation Manager, Supply Chain Manager, Floor Manager, Social Media Executive, HR & Admin Manager, and Finance & Accounts Manager will all be senior level executive positions which need to be filled by professionally competent individuals. All these management position will play crucial roles in the projects success.
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FINANCIAL PROJECTIONS Ms Mart

Financial Plan
Total
EQUITY Owner's Equity Others Total Equity DEBT Long-term Debt Short Term Debt Total Debts TOTAL CAPITALIZATION DEBT/EQUITY RATIO Sponsor's Stake (%) 10,292,000 10,292,000 9,438,000 6,000,000 15,438,000 25,730,000 40% 60% Annexure I
60%
Cost of Project
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Cost of Project
Land & Development Building & Civil work Machinery Office Equipment Furniture & Fixtures Vehicles Erection & Installation-Local Preliminary Expenses Interest During Construction Contingencies Total Fixed Cost Initial Working Capital TOTAL PROJECT COST Total
Annexure II
Total 12,400,000 2,307,480 800,000 100,000 1,000,000 850,000 100,000 493,140 1,157,850 670,847 19,879,317 5,853,632 25,732,949 25,730,000
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Key Assumptions for sale
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Key Assumptions
Customer Category Category A Category B Category C Category D Customer Volume daily (Avg.) 35 55 75 95 Merchandise Value (Avg.) 1,000 750 500 250 Daily Sale (Avg.) 35,000 41,250 37,500 23,750 137,500 Monthly sale (Avg.) 1,050,000 1,237,500 1,125,000 712,500 4,125,000
Annexure III
Annual Sale (Avg.) 12,600,000 14,850,000 13,500,000 8,550,000 49,500,000
Ms Mart
Key Assumptions
Particulars Sale Cost of Goods Sold Utility Exp. Office Vehicle Exp. Office Stationary Exp. Professional fees Misc Exp. Property Tax
Annexure IV
Annual Growth 15% 61% 10% 2% 1% 0.1% 5% 10%
32
Projected Income Statement
Projected Income Statement

Ms Mart For the year ended 31st Dec, 20XX
Revenue Cost of goods sold Gross Profit General Admin and Selling exp: Salaries exp. Utility Exp. Office Vehicle running exp. Office exp. (Stationary, etc) Insurance exp. Depreciation exp. Misc. exp. Property tax exp. Total General Admin & Selling exp: Operating Income (EBIT) Interest exp. Earnings before tax Tax Net Income 2013 49,500,000 30,000,000 19,500,000 2,592,000 5,750,013 120,000 180,000 26,537 816,944 100,000 3,000 9,588,494 9,911,506 2,435,700 7,475,806 2,616,532 4,859,274 2014 56,925,000 34,500,000 22,425,000 2,592,000 5,806,414 122,400 181,800 26,537 816,944 105,000 3,300 9,654,395 12,770,605 1,415,700 11,354,905 3,974,217 7,380,688 2015 65,463,750 39,675,000 25,788,750 2,592,000 5,868,455 124,848 183,618 26,537 816,944 110,250 3,630 9,726,282 16,062,468 1,179,750 14,882,718 5,208,951 9,673,766 2016 75,283,313 45,626,250 29,657,063 2,592,000 5,936,700 127,345 185,454 26,537 816,944 115,763 3,993 9,804,736 19,852,326 943,800 18,908,526 6,617,984 12,290,542 2017 86,575,809 52,470,188 34,105,622 2,592,000 6,011,769 129,892 187,309 26,537 816,944 121,551 4,392 9,890,394 24,215,228 707,850 23,507,378 8,227,582 15,279,795 2018 99,562,181 60,340,716 39,221,465 2,592,000 6,094,346 132,490 189,182 26,537 195,374 127,628 4,832 9,362,388 29,859,077 471,900 29,387,177 10,285,512 19,101,665
31
Projected NPV and Payback Period
Net Present Value Discount Rate Years Cash Flows NPV Payback Period Years Cash Flows
17.5% 0 1 2 4,296,020 3 12,359,855 4 22,912,385 5 36,306,875 6 52,732,277
(25,730,000) 2,840,888 35,687,238
2 4,296,020
3 12,359,855
4 22,912,385
5 36,306,875
6 52,732,277
(25,730,000) 2,840,888
Payback Period
(25,730,000) (22,889,112) (18,593,093) (6,233,238) 3.27
Note: All the above financial projections are not the real figures these all are basis on the assumptions.
32

BUSINESS IDEA Opening a Super Mart (http://exportpakistan.blogspot.com/)

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BUSINESS IDEA Opening a Super Mart (http://exportpakistan.blogspot.com/)

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PAF-KIET

Submiitted To:: Subm tted To

MR. ADNAN ANWAR R DNAN NWAR

FARAZ MUNEER FARAZ MUNEER

TARANNUM PERWEZ TARANNUM PERWEZ

Industrial Environment: ...............................................................................................................................4

Competitive Environment: ...........................................................................................................................5

Ms Mart A great Opportunity

Ms Mart A great Opportunity

KEY SUCCESS FACTORS

IO (INDUSTRIAL ORGANIZATION) MODEL

Ms Mart A great Opportunity

Reference of Rahim Yar Khan

External Environmental factors: 1. General Environment

Ms Mart A great Opportunity

Ms Mart A great Opportunity

Ms Mart A great Opportunity

Identify the resources

Ms Mart A great Opportunity

Introduction Infrastructure Bench Mark Competitor Analysis

Introduction Infrastructure Bench Mark Competitor Analysis

Ms Mart A great Opportunity

Bench Mark & Competitive Advantage

Ms Mart A great Opportunity

Bench Mark & Competitive Advantage

Ms Mart A great Opportunity

Other Small Competitors (Foods)

Bench Mark & Competitive Advantage

Bench Mark & Competitive Advantage

Pizza and Pizza

Bench Mark & Competitive Advantage

Ms Mart A great Opportunity

Other Small Competitors (Garments)

Junaid Jamshaid (J&J)

Bench Mark & Competitive Advantage

Ms Mart A great Opportunity

Bench Mark & Competitive Advantage

Ms Mart A great Opportunity

Ms Mart A great Opportunity

We are focusing to provide a good, entertaining, and healthy environment to both

Ms Mart A great Opportunity

Q.2: What is you gender? Male Female

Q.3: What is your marital status? Married Unmarried

Q.4: What is your income? 10000-20000 20000-30000 30000-40000 40000-above

Q.6: Are you lusty for shopping? Yes No Maybe

Ms Mart A great Opportunity

Q.12: What criteria admire you while shopping in a Mall?

Ms Mart Price Quality Service Things available under one roof

Ms Mart A great Opportunity

Q.12.1.2: Do you prefer whole sale shopping? Yes No

Ms Mart Self Service Serve on dining

Ms Mart A great Opportunity

Under One Roof

Ms Mart A great Opportunity

Lusty for Shoping

Ms Mart A great Opportunity

Graphical Representation: About 40% of the population is in between 26-30 years.

Billboards Social media

Funny or Humor Knowledge based

28% 40% 24%

Ms Mart A great Opportunity

Food During Shoping

Ms Mart A great Opportunity

40% 60% 60%