Professional Documents
Culture Documents
Structure
1. Tourism in Great Britain
Destinations Products Icons Trends
Tourism in Britain
Dr Jan Mosedale
2. Governance
Role of Government UK tourism structure Globalisation Devolution/ post sovereign governance
Visitors
Origin of visitors changing Independent travel is increasing Focus on England and London Seasonality Decreasing Most Arrive by Air Visitor spend increasing
Changes in Society
Social and Economic Income Car Ownership Holiday Time Education Baby Boomers Technology Products Media Internet/Computer Time Saving Devices
07/02/2012
Seaside resorts
Development of steam boats and trains(1832) linking urban and coastal areas First for freight, later for passengers Introduction of holidays (intended to increase productivity) Bank Holiday Act 1871 Four public holidays when whole communities would travel en masse to the coast
07/02/2012
Tourism to Britain
07/02/2012
Balance of Payments
Outbound vs domestic
Brits took 123 million domestic overnight trips in 2007 compared to 70 million outbound trips But spent 172 per domestic overnight trip and 507 per outbound trip Meaning that Brits spent 21bn on domestic trips and 35bn on outbound For every 1 spent on a domestic overnight holiday, Brits spent 2.11 on outbound holidays.
07/02/2012
TOURISM STATISTICS
The industrial areas (10% of Region) have a population of 2,3m The rural areas (90%) have 200,000 The urban areas obtain 40% of their tourism income from international visitors The rural areas 10% Therefore UKTI focuses on rural tourism: hiking, cycling, golf, hunting, gardens, self-drive
In 2006 8.6 million overnight tourists visited the region. Tourism contributes 3.4 billion to the regional economy. 71,000 jobs in the region are tourism related But.... Tourism is still highly seasonal 1/3 of visitors between July September. In rural areas: Almost 100% of businesses are micro businesses 86% of tourism businesses are linked to agriculture
The challenge
Nearly 100% of providers to the visitor industry are microbusinesses They are not marketable in their own right The greengrocer is as important to the visitor experience as a hotel, but doesnt realise that he is in the visitor industry Partial Industrialisation
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