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cknowledgements:

This collection has allowed many artists to work together and collaborate creating some amazing work. Including artist Jamie Avis who illustrated the Spring/Summer 2013 collection, Jess Shipley who assisted on the photo shoot doing hair and make up. James Hawley who was the photographer on the shoot. Vicky Kortekaas who has created the website www.amio.co.uk. And finally Sai Uennatornwaranggoon graphic designer who enabled the best possible outcome for the

brand. mio is inspired by travel and the need for multifunctional beautiful hand made clothing. Amio which is translated from Maori meaning to roam around is made from sustainable material such as Bamboo Jersey, linen and leather. Each fabric has been selected for its sustainability and longevity that it will allow within a garment. Each item has been designed to use no plastic and as little fastenings containing metal as possible. Using natural earth tones combined with white to a bring a fresh and contrasting feel to the collection. The collection contains multifunctional items allowing a garment to worn in several ways. This allows less items needed when going away therefore enabling light weight travel. Thanks also to www.bamboofabricstore.com who gave sponsorship which made it possible to create this collection. Bamboo Jersey has been selected to make this collection because of its environmental benefits. Obtaining fabrics from a sustainable and reliable source was key and that is why www.bamboofabricstore.com fabric was used, as it will give lasting quality for that round the world trip.

INSPIRATIONS

The collection has been inspired from personal experiences

Inspiration is how natural aspects change original appearances

Certainly, travel is more than the seeing of sights, it is a change that goes on, deep and permanent, in the ideas of living.
Miriam Beard

I travel not to go anywhere, but to go. I travel for travel's sake. the great affair is to move.
Robert Louis Stevenson

The colour theme is natural earth tones and neutrals

The colour theme is inspired by photographs taken in New Zealand.

All journeys have secret destinations of which the traveler is unaware.

Martin Buber

The inspiration for Amio came from personal experience and the need for more fashionable and functional clothing when travelling

PROCESS & materials

Using quick drying fabrics such as bamboo are ideal for travelling

As much as possible organic and sustainable materials have been used.

Using key fabrics such as leather, linen and bamboo, which are sustainable natural and durable fibres it means that longevity is key with each of these products.

A large emphasis has been placed on sustainability throughout the project, it has had a large impact on all the decisions such as fabric choice, sizing of the products, sizing of the bags and the paper that was used.

THE PRODUCTS

Natural elements seen whilst hiking in Stuart Island inspired the natural w ilderness of the photo shoot.

FINISHED

Nature is the most thrifty thing in the world; she never wastes anything, she undergoes change, but there's no annihilation, the essence remains . matter is eternal
Horace Binney

The ability to simplify means to eliminate the unnecessary so that the necessary may speak.
Hans Hofmann

After it's finished, sometimes I can trace a path that goes back to the possible source of inspiration.
TRACY CHAPMAN

AMIO By Hannah Jones

www.amio.co.uk h ans3j@hotmail.com +44 (0)7813 666764

AMIO branding and publications By Sai Uennatornwaranggoon

www.designbysai.co.uk designbysai11@gmail.com +44 (0)7525 344120