The document discusses the Twilight franchise and its synergy across companies and industries. Mattel partnered with the Twilight franchise to create merchandise. One specific product mentioned is a BB Dakota jacket related to the franchise.
The document discusses the Twilight franchise and its synergy across companies and industries. Mattel partnered with the Twilight franchise to create merchandise. One specific product mentioned is a BB Dakota jacket related to the franchise.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
The document discusses the Twilight franchise and its synergy across companies and industries. Mattel partnered with the Twilight franchise to create merchandise. One specific product mentioned is a BB Dakota jacket related to the franchise.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd