CARAT MEDIA WEEKLY NEWSLETTER

No. 628

 Media Report
? I DO !

:http://www.yulaoda.com/

2009[]()
30
[]

[]

201015
35.8 10 14.7

50%

40%

30%

20%

10%

30-49
30-49

30-49

0%
1990

30-49

2000

30-49

1990

5,588,941

2,853,790

2,735,151

891,954

495,934

2000

7,313,604

3,708,207

3,605,397

1,708,896

2010

7,588,127

3,786,187

3,801,940

2,745,443

2010

30-49

396,020

16%

17%

14%

929,520

779,376

23%

25%

22%

1,462,155

1,283,288

36%

39%

34%

()30
[]([])

[]3S(SingleSeventies(70)Stuck)

()()
35[
]
35

28-32

32-35

25-28

35

(103)

100

90
80
70
60
50
40

97.8

35

96.6
80.5 (101)
79.0

75.3 (101)
72.7

74.7 (93)
70.2

(109) 70.7

67.6

(105)

57.4 57.6
(134)

38.1

30
20

10
0

N=3,000 Index
1035International CCS Survey 2010 :

38.5

() (

35

35

(98)

100
90
80
70
60
50
40
30
20
10
0

92.0

91.2

(114) 83.9

78.5

(101)

65.4

70.2

(97)

62.2

64.4

N=3,000 Index
1035International CCS Survey 2010

[]

[]

%
100
90
80
70
60
50
40
30
20
10
0

(108)
92.3 94.2

35

(100)
90.2
89.1

(105)
85.9
85.6

(98)
83.0 82.9

76.6

(98)

(104)

76.6

72.8 72.7

(102)
72.1

76.1

35

(101)

(98)

69.8

66.4

65.7

70.2

(77)

27.9

N=3,000 Index
1035International CCS Survey 2010 :

25.9

()

35

%
100
90
80
70
60
50
40
30
20
10
0

(104)
93.7
90.7

(112)

35

(113)

87.8
86.8
83.7
84.3

(109)

(101)

(111)

84.9
82.7
81.7
81.1
81.5
81.0

(112)
74.2
67.0

(91) (125)

66.0

63.9

54.2
52.2

%
(79)
40.5
39.4

100
90
80
70
60
50
40
30
20
10
0

(108)

80.582.9

(118)

70.573.2

(97)

70.273.2

(115)

50.352.7

N=3,000 Index
1035International CCS Survey 2010 :

()

()

(EX:35) (EX:

)
()

%
100
90
80
70
60
50
40
30
20
10
0

35

35

(97)

80.5

78.1
(82)

40.5
34.0

(41)

22.1

21.5

N=3,000 Index
1035International CCS Survey 2010 :

CCS

[]

201112

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