ss Pa e ay bl - D ila ne a O Av

American Conference Institutes Summit on

Social Media, Sweepstakes,

& Promotions
Practical tools for maintaining legal and regulatory compliance for all your promotional practices
September 10 - 13, 2012 New York Marriott Downtown New York, NY Frame the details of your companys social practices during this comprehensive program. Top social media practitioners will teach you how to:
ANALYZE the DMCA and what protection it offers to sites like Pinterest DEVELOP promotions across multiple social media platforms ESTABLISH clear records of ownership of social media accounts TAKE ADDED PRECAUTIONS with share functionality to avoid running amok of FTC testimonial guidelines RESPOND to the negative reviews, posts and tweets made by consumer MONITOR share of conversation to determine web mentions of your brand or product
Pre-Conference Rules Drafting: September 10, 2012 A Many Will Enter, Few Will Win: Developing Best Practices for Sweepstakes and Promotions Rule Drafting Post-Conference Skills Session: September 13, 2012 B Training Your Employees on Social Media Use in Order to Mitigate Risks and Unintended Consequences Associate Sponsor
Earn

Digital Advertising Compliance:

KEYNOTE ADDRESS Allison Hendrix Attorney, Platform Operations Facebook Inc. (Palo Alto, CA)

Hear Industry Insights From:

BlitzLocal CBS Interactive The Coca-Cola Company Crown Imports LLC Dell Inc The Estee Lauder Companies Inc. Expedia, Inc. Front Burner Brands Gilt Groupe Go Daddy Operating Company, LLC Intel Corporation JetBlue Airways Corporation Mall of America Marden Kane Inc MLB Advanced Media, L.P. NBC Universal NCAA PrizeLogic Samsung Electronics America Shannon Tulloss Investigations Wildre Interactive, Inc.

CLE
Credits

Register Now 888-224-2480 AmericanConference.com/digitaladvertising

Follow us on Twitter #ACI_DigitalAdv

Social media advertising revenues will grow from $2.1 billion in 2010 to $8.3 billion in 2015, representing a compound annual growth rate of 31.6 percent.
Who You Will Meet:
In-house counsel and Business Executives Responsible for: - Social Media - Digital Marketing/Communications - Sweepstakes, Contests, Promotions - Corporate Communications - Interactive Marketing - Entertainment/Sports/Media - Emerging Technologies - Brand Management and Development - Consumer Engagement - Crisis Communications - Public Relations - Intellectual Property - Privacy Outside Counsel who specialize in: - Advertising - Marketing - Retail Law - Entertainment/Sports/Media - Privacy - Intellectual Property - Technology and Digital Media

Recognizing the strict demands on your time, ACI has combined two of its most successful programs into one blockbuster conference - Digital Advertising Compliance: Sweepstakes, Promotions & Social Media
Facebook, Twitter and Pinterest are all the rage in online media as billions of people worldwide take to these platforms to connect with friends and brands. Todays marketers look to social media technologies as innovative and cost-effective ways to reach their targeted audiences while also achieving branding and marketing communication goals. However, these evolving mediums present a new set of legal challenges for promotional lawyers. By attending American Conference Institutes (ACI) Summit on Digital Advertising Compliance: Sweepstakes, Promotions & Social Media, September 10 -13, 2012, you will have the opportunity to hear from leading executives who have successfully implemented social media as a part of their promotional strategy. Are you prepared for the upcoming FTC privacy initiatives? As technology becomes more prevalent in everyday life through the use of the Internet and smart phones, there is an increasing concern for consumer privacy. Congress and the FTC are tackling this concern in a very real and impactful way, and you must be prepared for forthcoming changes. Are you prepared for when the government says you can no longer collect data from sweepstakes entries? Find out how to update sweepstakes rules to account for the changes in data collection. In order to effectively counsel your company or client, you must stay abreast of the ever changing regulatory landscape. Hear directly from the experts on what you can do to avoid regulatory scrutiny and non-compliance with newly issued guidelines. ACI is proud to present pre and post-conference workshops: Workshop A will provide an in-depth Rules Drafting session, giving the participants a hands-on approach to writing sweepstakes rules, directly from in-house counsel responsible for writing this language. Workshop B will delve into Employee Training for Social Media. Social media has undoubtedly forced you to change your internal organization structure and corporate communications policy you cannot turn off the Internet, so you might as well come on board. How does your Social Media policy stack up against your competitors? Attend this comprehensive two day event to get the most up to date guidance on developing compliant sweepstakes campaigns utilizing new media platforms. Both days of the program not applicable to your practice? No problem register for a one-day pass! This event features separately bookable components to best t your time, budget, and practice constraints. Register now by calling 1-888-224-2480, faxing your registration form to 1-877-927-1563, or visiting us online at www.americanconference.com/digitaladvertising. Join the ACI: Advertising Law group on LinkedIn for program updates. Kind Regards,

Stacey B. Evans, J.D. Legal Analyst & Program Director

Register now: 888-224-2480 AmericanConference.com/digitaladvertising Follow us on Twitter #ACI_DigitalAdv

MONDAY, SEPTEMBER 10, 2012 | PRE-CONFERENCE RULES DRAFTING

1:00 p.m. 4:00 p.m. (registration begins at 12:15 p.m.) Many Will Enter, Few Will Win: Developing Best Practices for Sweepstakes and Promotions Rule Drafting
Jennifer Babin Senior Corporate Counsel Expedia, Inc. (San Francisco, CA) James Dean Senior Director, Business & Legal Affairs MLB Advanced Media, L.P. (New York, NY)
When conducting a sweepstakes, contest or promotion, in-house and outside counsel are seriously challenged by the magnitude of applicable federal and state laws. In addition, the explosion of the Internet has led to greater confusion, as the rule requirements for online platforms are not entirely clear. This workshop will allow you to drill down into the specic rules when drafting sweepstakes, contests and promotions. Expert speakers will provide attendees with sample rules and allow participants to see what language companies are using, as well as specic examples of disclosures and other critical issues. You will take a deep dive into the nuances of rules drafting and learn how to: Analyze with specicity what to include in the rules

Martin Glovin Senior Vice President Digital Marden Kane Inc (Garden City, NY) Julia B. Jacobson Counsel Bingham McCutchen LLP (Boston, MA)
Determine if copyright clearances need to be acquired pre-submission Comply with ever-changing, platform-specic posting guidelines What to consider when reviewing contest submissions Review examples of rules that led to malcontent or legal action - printing errors - avoiding public relations backlash - failure to state necessary disclosure language (i.e., no purchase necessary) Work with a third party sweepstakes company in order to draft rules Inform consumers how to claim their prize

Keep rules current with new state or federal legislation

THURSDAY, SEPTEMBER 13, 2012 | POST-CONFERENCE SKILLS SESSION

9:00 a.m. 12:00 p.m. (registration begins at 8:15 a.m.) Training Your Employees on Social Media Use in Order to Mitigate Risks and Unintended Consequences
Jenifer L. Phelps Staff Counsel, Communications Go Daddy Operating Company, LLC (Scottsdale, AZ)
In this era of growing social media use, it is no longer enough for your company to merely have a Social Media Policy in place. You need to be actively training your employees on appropriate use. You cannot stop social media use, cannot put up a rewall and close your eyes. Employees have smart phones and personal computers and it is crucial to your bottom line that you treat social media appropriately to prevent corporate risk. How are other companies handling employees and social media? What are they doing from a policy and management perspective? This Advanced Skills session will offer you a unique opportunity to sit down and share best practices for developing employee social media training. It is imperative for social media leaders to understand the importance of employees in this area, and how the proper training can help spread a more positive online message. Our panel of experts will teach you how to: Identify potential liability issues and establishing clear parameters for gathering information from social media sources to be used during the employee hiring process Ensuring you are not violating EEOC guidelines Dene clearly the corporate position on the use of social media Create a best practices and training framework Avoid suits for harassment, discrimination, defamation, breach of warranty, trade secrets, copyright infringement, wrongful discharge, Fair Credit Reporting Act and SEC violations Build a community among your global employee base Move from a strictly marketing campaign to having a meaningful conversation with your customers

Alexander Nemiroff Partner Jackson Lewis LLP (Philadelphia, PA)

Train your employees to be active participants in using social media to build the brand Permissible monitoring of employee use of social media activity including off duty activity - and being able to take effective and defensible action - analyze the NLRB approach to social media Identify mission critical business impacts opportunities vs. risks Establish clear records of ownership of social media accounts and access before the critical employee leaves the company - protect the organizations condential information Implement effective policies to avoid liability from recommendations and positive comments about employees made on social media sites Discuss how to be social in the right way - hidden dangers of friending co-workers Ensure that your internal social media policy does not violate an employees right to freedom of speech Determine how you will deal with employees who denigrate the company - on company sites - on personal sites - are there restrictions on monitoring? Analyze the potential permissibility of asking for a prospective employees Facebook password What is the employees liability for items posted online?

Register now: 888-224-2480 AmericanConference.com/digitaladvertising Follow us on Twitter #ACI_DigitalAdv

TUESDAY SEPTEMBER 11, 2012 FOCUS ON SWEEPSTAKES, CONTESTS & PROMOTIONS

7:30 8:30

Registration and Continental Breakfast

Co-Chairs Opening Remarks Jennifer Babin Senior Corporate Counsel Expedia, Inc. (San Francisco, CA) Ryan Garcia Director, Legal Dell Inc (Round Rock, TX)

8:45

Devising a 50-State Game Plan: Practical Strategies for Navigating Unique Bonding and Registration Requirements While Keeping up With Changing State Laws Meryl G. Rosen Assistant General Counsel Gilt Groupe (New York, NY) Terese L. Arenth Partner and Co-Chair, Promotional Marketing and Advertising Practice Group Moritt Hock & Hamroff LLP (Garden City, NY) Scott D. Dailard Member Dow Lohnes PLLC (Washington, DC)
Distinguishing between a sweepstakes, a contest and a lottery Identifying the bonding, registration and insurance triggers Posting a bond in an amount equal to the offered prize - specic state requirements including NY and FL Complying with designated waiting periods before the promotion commences Drafting rules that comply with disclosure requirements in states where the sweepstakes will be registered Analyzing new state laws affecting internet cafes and sweepstakes rooms An update on current and proposed legislation relevant to your national promotional endeavors

Reconciling a consumers desire for privacy with the sometimes conicting desire to be active in social media promotions - knowing when a consumers participation on a social media site indicates the giving up of privacy rights Preparing for the FTCs new privacy initiatives - developing other ways to gather information or engage customers Being CAN-SPAM compliant with all data collected Protecting the sensitive consumer info collected on a winners afdavit What are the privacy implications for sites like Foursquare that allow customers to check in at a location? Verifying either that a child is older than 13, or that parental consent is given Balancing a companys information storage practices with state data breach notication laws Determining the length of time that a company can hold on to data 11:00 11:15

Morning Coffee Break

How to Catch a Cheater: Carefully Vetting Sweepstakes Entrants to Weed Out Frauds, Bots and Hackers Shannon L. Tulloss Owner Shannon Tulloss Investigations
Protecting the sweepstakes from botters and others trying to game the system with multiple entries Determining when the conduct of a person cheating the system rises to the level of criminality Conducting a due diligence assessment of potential prize winners - how to vet a person who does not have a web presence - vetting entrants from countries outside the U.S. - assessing whether a desktop database is ever useful Vetting for specic information depending on the audience and desired outcome Ensuring your contestant selection process withstands court scrutiny Safeguarding the integrity of the sweepstakes

9:45

Collecting Consumer Information: Implementing Proactive Privacy Safeguards to Protect Data and Avoid Loss of Consumer Condence Tuan T. Le Senior Attorney Corporate Marketing Group Intel Corporation (Santa Clara, CA) Allison Fitzpatrick Partner Davis & Gilbert LLP (New York, NY) Marc S. Roth Partner Manatt, Phelps & Phillips, LLP (New York, NY)
Disclosing privacy policy right in the sweepstakes rules Ensuring that consumer understands whose privacy policy governs - platform - third party host

12:15 1:15

Networking Lunch
Smart Promotions for Smart Phones: Avoiding Legal Pitfalls While Leveraging New Trends in Mobile Apps and Gamication Yvonne M. Imbert-Garraton Dir., Business & Legal Affairs CBS Interactive (Ft. Lauderdale, FL) John Panourgias Assistant General Counsel PrizeLogic (Southeld, MI) Gonzalo E. Mon Partner Kelley Drye & Warren LLP (Washington, DC)
Mobile Apps Creating an interactive and cutting edge experience for your customers

Register now: 888-224-2480 AmericanConference.com/digitaladvertising Follow us on Twitter #ACI_DigitalAdv

- QR code scavenger hunts Explaining clearly what data is being captured through use of an app or QR code Ensuring that a free method of entry is still available to avoid consideration problems stemming from smart phone data usage Increasing your companys use of mobile optimized sites and location based services Dealing with patent issues that have not presented themselves in other mediums Highlighting the capabilities of a new mobile app while giving customers the opportunity to win prizes Making all material disclosures as you would in a nonmobile sweepstakes Incentivizing customers for frequently accessing your app Linking sweepstakes submissions with loyalty programs Tracking the number of mobile entries to determine the success of an app-based program Is checking in to a location for a chance to win a prize a form of consideration? Gamication Using game-like elements to make everyday life and consumer experiences more compelling Examining the rules and legal pitfalls of taking your intellectual property into a game environment Building a compelling narrative that engages players to participate and win badges and other prizes Offering a sweepstakes entry to gamication point leaders Eliminating lottery issues with the use of virtual currency as prizes 2:30

Complying with the laws of different countries Overcoming language and cultural barriers in different regions Reconciling terms of use and marketing issues that present themselves in each different country - EU privacy directive - Columbia - Argentina - Brazil - Australia 3:45 4:00

Afternoon Refreshment Break

Capitalizing on Cause Marketing: Integrating Philanthropy with Sweepstakes, Contests and Promotions Asim Khan Counsel Samsung Electronics America (Ridgeld Park, NJ) Andrew M. Grumet Partner Edwards Wildman Palmer LLP (New York, NY) Katherine Wallace Partner Alston & Bird LLP (Atlanta, GA)
Associating your brand with a charitable cause Dening the legal limits on charitable rafes and sweepstakes - avoiding traps under state laws - sweepstakes laws apply even to charities - risks and best practices when linking a sweepstakes to a charitable donation Understanding what denes a commercial co-venture and a commercial solicitor Identifying regulatory requirements for cause marketing - different state regulations - determining what should and should not be in the contract - differentiating between a sweepstakes and a promotion - registration requirements for sponsors and charities - disclosure requirements - tax implications What are the new and emerging forms of cause marketing and how are they regulated? - donation of reward points - public voting on where donation gets made - prize for biggest fundraiser How can you drive positive sentiment in a way that is relevant and meets the requirements?

Going Global: Running a Compliant Sweepstakes Campaign in International Markets Peter J. Caruso II Partner and Chair, Advertising and Promotions Industry Group Prince Lobel Tye LLP (Boston, MA) Gary Lo Attorney Allens Arthur Robinson (Sydney, Australia) Juan Carlos Uribe Partner Triana, Uribe & Michelsen (Bogot, Columbia)
Identifying the issues and challenges of moving a promotional campaign outside of the U.S. Developing a timeline for rolling out a global campaign Vetting sweepstakes, contests and promotions rules with local counsel in each country Researching the translation and registration requirements of each country Differentiating between a sweepstakes and a contest in each country

5:15

Focus on Sweepstakes, Contests & Promotions Concludes

Global Sponsorship Opportunities

With more than 500 conferences in the United States, Europe, Asia Pacic, and Latin America, American Conference Institute (ACI) provides a diverse portfolio devoted to providing business intelligence to senior decision makers who need to respond to challenges spanning various industries in the US and around the world. As a member of our sponsorship faculty, your organization will be deemed as a partner. We will work closely with your organization to create the perfect business development solution catered exclusively to the needs of your practice group, business line or corporation. For more information about this program or our global portfolio of events, please contact: Wendy Tyler Head of Sales, American Conference Institute Tel: 212-352-3220 x5242 | Fax: 212-220-4281 | w.tyler@AmericanConference.com

Media Partners

Register now: 888-224-2480 AmericanConference.com/digitaladvertising Follow us on Twitter #ACI_DigitalAdv

WEDNESDAY SEPTEMBER 12, 2012 FOCUS ON SOCIAL MEDIA, BUSINESS & THE LAW
7:30 8:30 8:45

Registration and Continental Breakfast Co-Chairs Opening Remarks

A Pinterest Case Study: Policing Your Intellectual Property in an Ever-Evolving Virtual Space Scott Bearby Deputy General Counsel, Managing Director of Legal Affairs NCAA (Indianapolis, IN) Amy Beckman Intellectual Property Counsel NBC Universal (New York, NY) William Jelinek Vice President and Legal Counsel The Estee Lauder Companies Inc. (New York, NY)
In recent months, the website Pinterest has exploded in popularity with consumers and brands. This virtual bulletin board enables users to share everything from recipes and hotels to furniture and beauty tips; but who is sharing in the liability? While Pinterest has undergone several updates to its Terms and Services since it launched, there are many unanswered questions over copyright. In this highly interactive case study, speakers will look at concerns stemming from emerging social media platforms and discuss how companies may be forced to revisit intellectual property issues and ensure that their own marks are being protected online. Taking a very close look at what is being posted and who owns the right to that content Balancing company desire to stay with the online trends versus maintaining a certain level of risk aversion Analyzing the DMCA and what protection it offers to sites like Pinterest - filing a takedown agent with the copyright office Determining when the use of a pin this button constitutes contributory infringement Understanding company liability for items that users post Ensuring that the company does not create a false sense of relationship when posting photos or links Minimizing consumer confusion over posted products and what company those products belong to Removing imposter accounts Changing brand management policies to allow for certain use of company intellectual property Figuring out the liability of companies for profiles set up by employees and affiliates - protecting the company from trademark infringement or derogatory comments made by an employee about a competitor Enforcing your intellectual property rights against someone who arguably is not making a commercial use of the person - selective enforcement Analyzing site specific dispute resolution processes Registering virtual goods with the Trademark Office

10:30

KEYNOTE ADDRESS Allison Hendrix Attorney, Platform Operations Facebook Inc. (Palo Alto, CA)

11:00

Convergence 2.0: Developing Promotions Across Multiple Social Media Platforms Andrew Levy Associate General Counsel Crown Imports LLC (Chicago, IL) Sandy DElosua National Director of Communications Front Burner Brands (Tampa, FL) Kenneth R. Florin Partner and Co-Chair, Advanced Media and Technology Department Chair, Emerging Media Practice Group Loeb & Loeb LLP (New York, NY)
Best practices for creating promotions that can withstand the posting guidelines of multiple platforms Ensuring your team is up to date on the ever-changing terms of use for each site Mitigating the inherent risks of rules omissions and errors when simultaneously posting to multiple sites Benchmarking how other companies are handling each unique platform Discerning the liability and regulatory implications at the evolving intersections between media, marketing, technology, distribution, commerce, privacy and communication

12:15 1:15

Networking Lunch
You Better Disclose That: Ensuring that Your Company is Closely Adhering to the FTCs Endorsement and Testimonial Guidelines James A. Dudukovich Marketing Counsel The Coca-Cola Company (Atlanta, GA) Ryan Garcia Director, Legal Dell Inc (Round Rock, TX) Paul W. Garrity Partner Sheppard Mullin Richter & Hampton LLP (New York, NY)
Ensuring that employees understand the need to disclose their affiliation to your company when blogging, tweeting and posting Taking added precautions with share functionality to avoid running amok of testimonial guidelines and material relationship disclosure requirements Contracting with celebrity endorsers and determining how specific the endorser will be when tweeting and posting claims - working a social media component into endorsement deals

10:15

Morning Coffee Break

Register now: 888-224-2480 AmericanConference.com/digitaladvertising Follow us on Twitter #ACI_DigitalAdv

 Developing a high level of credibility in what you post - preventing employees from posting positive reviews in order to drive up product ratings Creating an atmosphere of transparency - disclosing not only employee affiliation, but third party affiliations as well - sponsored blogs Forcing bloggers to abide by the FTCs Endorsement and Testimonial guidelines - implementing independent blogger contracts Analyzing enforcement actions for disclosure requirement violations and what is triggering FTC investigations Minimizing your liability when you are unaware of postings Understanding your obligation to monitor what bloggers are doing and what they are saying 2:30

Taking the conversation off-line: one-to-one conversation via email or phone Developing consistent messaging across all channels, online and off Learning from companies who have responded poorly in a crisis situation When is it a good idea to go silent on social media? 3:30 3:45

Afternoon Refreshment Brea

Establishing Metrics to Measure Social Medias ROI to Your Business Processes in Order to Justify the Investment Kristy Shipman Director of Sales, East Wildre Interactive, Inc. (New York, NY) Dennis Yu Chief Executive Ofcer BlitzLocal (Portland, OR)
Keeping a finger on the pulse of the market to figure out what the market actually needs and then create it Seamlessly integrating social media into your business processes in a way that maintains business value Evaluating the amount of interaction you have on your social media network per user Calculating the figures for each network, and how many conversations took place per post, tweet, or video submission How do you predict response and conversion rates for your contest? What are industry averages you can benchmark success against by type of contest and goal? What can you expect in terms of impact to your fan base and on-going engagement rates because of the contest? Understanding where social media leads enter, leave and spend time on your site Reviewing the results of a social media promotion - where did the entrants come from? - what time of day did they enter? - what ad drew them to promotion? Utilizing social media to increase soft metrics, such as brand trust Building a url with a unique tracking code

How to Respond When Someone Doesnt Think Before They Tweet: Crisis Communications in the 24/7 Digital Era Ellie Boragine Advertising and Commercial Counsel JetBlue Airways Corporation (Long Island City, NY) Bridget Jewell Public Relations Manager Mall of America (Bloomington, MN)
Understanding the need for a well-executed crisis communication plan Responding to the negative reviews, posts and tweets made by consumers - why are they angry? How can you fix it? - knowing when to disengage Correcting incorrect information that could be harmful to consumers - removing videos that may have incorrect product instructions - investigating potential defects and hazards reported via social media sites to minimize harm to other consumers Releasing official statements when a spokesperson for one of your products has done something illegal, unethical or immoral Setting up digital listening posts to help learn about the bad things people are saying about you Ensuring you have a firm grasp on the issues being raised before responding

4:45

Focus on Social Media, Business & the Law Concludes

American Conference Institute:

The leading networking and information resource for counsel and senior executives.
Each year more than 21,000 in-house counsel, attorneys in private practice and other senior executives participate in ACI events and the numbers keep growing. Guaranteed Value Based on Comprehensive Research ACIs highly trained team of attorney-producers are dedicated, full-time, to developing the content and scope of our conferences based on comprehensive research with you and others facing similar challenges. We speak your language, ensuring that our programs provide strategic, cutting edge guidance on practical issues. Unparalleled Learning and Networking ACI understands that gaining perspectives from and building relationships with your fellow delegates during the breaks can be just as valuable as the structured conference sessions. ACI strives to make both the formal and informal aspects of your conference as productive as possible.

Continuing Legal Education Credits

Earn

CLE
Credits

Accreditation will be sought in those jurisdictions requested by the registrants which have continuing education requirements. This course is identied as nontransitional for the purposes of CLE accreditation. American Conference Institute, 2012

ACI certies that the activity has been approved for CLE credit by the New York State Continuing Legal Education Board in the amount of 15.5 hours. An additional 3.5 credit hours will apply to participation in the pre or post-conference workshop. ACI certies that this activity has been approved for CLE credit by the State Bar of California in the amount of 13.0 hours. An additional 3.0 credit hours will apply to participation in the pre or post-conference workshop. You are required to bring your state bar number to complete the appropriate state forms during the conference. CLE credits are processed in 4-8 weeks after a conference is held. ACI has a dedicated team which processes requests for state approval. Please note that event accreditation varies by state and ACI will make every effort to process your request. Questions about CLE credits for your state? Visit our online CLE Help Center at www.americanconference.com/CLE.

Register now: 888-224-2480 AmericanConference.com/digitaladvertising Follow us on Twitter #ACI_DigitalAdv

KEYNOTE ADDRESS

American Conference Institutes Summit on

Allison Hendrix Attorney, Platform Operations Facebook Inc. (Palo Alto, CA) BlitzLocal CBS Interactive The Coca-Cola Company Crown Imports LLC Dell Inc The Estee Lauder Companies Inc. Expedia, Inc. Front Burner Brands Gilt Groupe Go Daddy Operating Company, LLC Intel Corporation JetBlue Airways Corporation Mall of America Marden Kane Inc MLB Advanced Media, L.P. NBC Universal NCAA PrizeLogic Samsung Electronics America Shannon Tulloss Investigations Wildre Interactive, Inc.

Digital Advertising Compliance:

Social Media, Sweepstakes,

& Promotions
Practical tools for maintaining legal and regulatory compliance for all your promotional practices
September 10 - 13, 2012 New York Marriott Downtown New York, NY

R E G I S T R AT I O N F O R M
PRIORITY SERVICE CODE
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Registration Fee
The fee includes the conference all program materials continental breakfasts lunches and refreshments.

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Payment must be received in full by the conference date. All discounts will be applied to the Conference Only fee (excluding add-ons), cannot be combined with any other offer, and must be paid in full at time of order. Group discounts available to individuals employed by the same organization.

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You must notify us by email at least 48 hrs in advance if you wish to send a substitute participant. Delegates may not share a pass between multiple attendees without prior authorization. If you are unable to find a substitute, please notify American Conference Institute (ACI) in writing up to 10 days prior to the conference date and a credit voucher valid for 1 year will be issued to you for the full amount paid, redeemable against any other ACI conference. If you prefer, you may request a refund of fees paid less a 25% service charge. No credits or refunds will be given for cancellations received after 10 days prior to the conference date. ACI reserves the right to cancel any conference it deems necessary and will not be responsible for airfare hotel or other costs incurred by registrants. No liability is assumed by ACI for changes in program date content speakers or venue.

ATTENTION MAILROOM: If undeliverable to addressee, please forward to: Advertising & Marketing Counsel, Promotions Manager, Paralegal Advertising & Promotions, Contract Administrator, Social Media, Digital Media CONFERENCE CODE: 750L13-NYC YES! Please register the following delegate for Digital Advertising Compliance: Social Media, Sweepstakes & Promotions

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American Conference Institute is pleased to offer our delegates a limited number of hotel rooms at a preferential rate. Please contact the hotel directly and mention the ACI: Digital Advertising conference to receive this rate: Venue: New York Marriott Downtown Address: 85 West Street at Albany Street, New York, NY 10006 Reservations: 1-877-513-6305 or (212) 385-4900

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will attend Rules Drafting Session I will attend Social Media Employee Training I

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