Peek Analytics Social Audience Report of Followers For Peter Trapasso June 01 2012 (@petertrapasso)

Social Audience Report
Key Metrics: @petertrapasso | Jun - 01 - 2012 Total Followers

@petertrapasso had 10,304 total followers and we've mapped the digital footprints of every one of them. We then segment the audience into Consumers, Businesses, Private, and Unknown (which is a mix of anonymous and spam).
Total Followers
10,304
Identified Audience
Identified Audience
Is the percentage of the audience that could be identified as Consumers, Businesses or Private accounts; the higher the ratio the healthier the audience. Consumers are defined as individuals who are publicly identifiable, determined by over 30 factors.
5,787
Peter Trapasso
@petertrapasso | Jul 07 2009
56%
Social Media. Analytics. Tools. Blogger. Pinterest. And Social Good. Food and Wine enthusiast. Follow me for daily tips & tricks: Social love plus!
Social Pull
Social Pull
Pull is an audience-based metric that measures an audience's transparency, level of social participation and their total consumer reach, as compared to the average social audience. In calculating a Pull score, we value quality above mere quantity and include active and passive audience members. The more transparent, active and connected the audience the larger the social Pull.
550x
Social Audience Breakdown
Tweets Followers Following
4,754 10,334 11,200
Insights: - @petertrapasso has an average consumer ratio compared to other accounts. - 5,058 of @petertrapasso 's audience are identified consumers.
AUDIENCE BREAKDOWN
Audience Crossover
Insights: @petertrapasso and @petertrapasso-friends share 8,243 followers.
Audience Crossover
Audience Reach Insights

Peter Trapasso
@petertrapasso | Jul 07 2009 Insights: - On average each of @petertrapasso's fans/followers can potentially reach 18,777 people.
Average Network Size
4,754 10,334 11,200
Insights: - 37% of @petertrapasso's consumer audience have 5k - 25k connections.
Network Size
Breakdown
Audience Social Insights

Insights: - @petertrapasso's 5,058 consumer audience is active on at least 28,450 social profiles and/or blogs.
Social Media Use

Insights: - 47% of @petertrapasso's consumer audience has been matched to a Facebook profile. - @petertrapasso's consumer audience uses Quora more than the average.
Peter Trapasso
Social Memberships
4,754 10,334 Insights: 11,200 - 36% of @petertrapasso's consumer audience have been identified as a Blogger.
Online Activities
Audience Demographics Insights

Insights: - @petertrapasso's audience is 63% male, and 37% female. - Gender based on 85% of @petertrapasso's consumer audience
GENDER Peter Trapasso

Social Media. Analytics. Tools. Blogger. Pinterest. And Social Good. Food and Wine enthusiast. Follow me for daily tips & tricks: Social love plus! Insights: - 35% @petertrapasso's audience is between 36 45. - Age based on 29% of @petertrapasso's consumer audience
4,754 10,334 11,200
AGE RANGE
Audience Demographics Insights

Insights: - Compared to the average @petertrapasso's female audience is more in the age range of 36 - 45.
Peter Trapasso
AGE BY GENDER FEMALE
Social Media. Analytics. Tools. Blogger. Pinterest. And Social Good. Food and Wine enthusiast. Follow me for daily tips & tricks: Social love plus! Insights: - Compared to the average @petertrapasso's male audience is more in the age range of 46 - 55. Tweets Followers Following 4,754 10,334 11,200
AGE BY GENDER MALE
Audience Geographic Insights

Insights: - @petertrapasso has more people from Los Angeles, California, USA than average.
TOP 10 CITIES Peter Trapasso

Social Media. Analytics. Tools. Blogger. Pinterest. And Social Good. Food and Wine enthusiast. Follow me for daily tips & tricks: Social love plus! Insights: - @petertrapasso has more people from California, USA than average. Tweets Followers Following 4,754 10,334 11,200
STATES
Audience Geographic Insights

Insights: - @petertrapasso has more people from USA than average.
Peter Trapasso
COUNTRY
4,754 10,334 11,200
Audience Interests Insights

Insights: - Compared to the average audience, @petertrapasso 's audience's top three interests are Business, Literature, and Pets.
Peter Trapasso
INTEREST AFFINITY
4,754 10,334
Audience Education Insights

11,200 Insights: - @petertrapasso's followers attended 'Ivy League college's more than average.
EDUCATION TYPE
Audience Career Insights

Insights: - @petertrapasso's consumer audience has a high level of income compared to the average.
INCOME LEVEL
Insights: - Compared to the average audience @petertrapasso 's top three industries are Hardware, Media, and Hospitality.
Peter Trapasso
4,754 10,334 11,200
INDUSTRY

Peek Analytics Social Audience Report of Followers For Peter Trapasso June 01 2012 (@petertrapasso)

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Peek Analytics Social Audience Report of Followers For Peter Trapasso June 01 2012 (@petertrapasso)

Uploaded by

Copyright:

Available Formats

Social Audience Report

Key Metrics: @petertrapasso | Jun - 01 - 2012 Total Followers

Tweets Followers Following

4,754 10,334 11,200

Insights: @petertrapasso and @petertrapasso-friends share 8,243 followers.

Audience Reach Insights

Average Network Size

Tweets Followers Following

4,754 10,334 11,200

Insights: - 37% of @petertrapasso's consumer audience have 5k - 25k connections.

Audience Social Insights

Social Media Use

Tweets Followers Following

Audience Demographics Insights

GENDER Peter Trapasso

Tweets Followers Following

4,754 10,334 11,200

Audience Demographics Insights

AGE BY GENDER FEMALE

AGE BY GENDER MALE

Audience Geographic Insights

TOP 10 CITIES Peter Trapasso

Audience Geographic Insights

Tweets Followers Following

4,754 10,334 11,200

Audience Interests Insights

Tweets Followers Following

Audience Education Insights

Audience Career Insights

Tweets Followers Following

4,754 10,334 11,200

You might also like