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Published by Vijay Balan

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Published by: Vijay Balan on Jun 19, 2012
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ITC made its entry into the branded & packaged Foods business in August 2001 with the launch of the
 brand. A more broad-based entry has been made since June 2002 with brandlaunches in the Confectionery, Staples and Snack Foods segments.The packaged foods business is an ideal avenue to leverage ITC's proven strengths in the areas of hospitality and branded cuisine, contemporary packaging and sourcing of agricultural commodities.ITC's world famous restaurants like the
and the
Dum Pukht
, nurtured by the Company'sHotels business, demonstrate that ITC has a deep understanding of the Indian palate and the
expertise required to translate this knowledge into delightful dining experiences for the consumer. ITC
has stood for quality products for over 100 years to the Indian consumer and several of its brands are
today internationally benchmarked for quality.The Foods business carries forward this proud tradition to deliver quality food products to the
consumer. All products of ITC's Foods business available in the market today have been crafted based
on consumer insights developed through extensive market research. Apart from the current portfolioof products, several new and innovative products are under development in ITC's state-of-the-artProduct Development facility located at Bengaluru.Leadership in the Foods business requires a keen understanding of the supply chain for agricultural
produce. ITC has over the last 100 years established a very close business relationship with thefarming community in India and is currently in the process of enhancing the Indian farmer's ability tolink to global markets, through the 
 initiative, and produce the quality demanded by itscustomers. This long-standing relationship is being leveraged in sourcing best quality agriculturalproduce for ITC's Foods business.The Foods business is today represented in 4 categories in the market. These are:
Ready To Eat Foods
Snack Foods
 In order to assure consumers of the highest standards of food safety and hygiene, ITC is engaged inassisting outsourced manufacturers in implementing world-class hygiene standards through HACCPcertification. The unwavering commitment to internationally benchmarked quality standards enabledITC to rapidly gain market standing in all its 6 brands:
:: New Launches
There are several new products under advanced stages of development, which will be launched overthe next few months. Please await the announcements on this site.
Links to Press Releases :-
Mar 25, 2009
Mar 14, 2007
Links to Press Reports :-
 The Hindu Business Line
 The Times of India
 Business Standard
Oct 24, 201110 Years of Fun
 Business Standard
 Financial Chronicle
 Business Standard
 The Times of India
 Business Standard
May 03, 2010
Economic Times
Feb 01, 2010From fumes to foams
 Financial Express
Jan 12, 2010
Business Standard
Oct 19, 2009

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