Foods

ITC made its entry into the branded & packaged Foods business in August 2001 with the launch of theKitchens of India brand. A more broad-based entry has been made since June 2002 with brand launches in the Confectionery, Staples and Snack Foods segments. The packaged foods business is an ideal avenue to leverage ITC's proven strengths in the areas of hospitality and branded cuisine, contemporary packaging and sourcing of agricultural commodities. ITC's world famous restaurants like the Bukhara and the Dum Pukht, nurtured by the Company's Hotels business, demonstrate that ITC has a deep understanding of the Indian palate and the expertise required to translate this knowledge into delightful dining experiences for the consumer. ITC has stood for quality products for over 100 years to the Indian consumer and several of its brands are today internationally benchmarked for quality. The Foods business carries forward this proud tradition to deliver quality food products to the consumer. All products of ITC's Foods business available in the market today have been crafted based on consumer insights developed through extensive market research. Apart from the current portfolio of products, several new and innovative products are under development in ITC's state-of-the-art Product Development facility located at Bengaluru. Leadership in the Foods business requires a keen understanding of the supply chain for agricultural produce. ITC has over the last 100 years established a very close business relationship with the farming community in India and is currently in the process of enhancing the Indian farmer's ability to link to global markets, through the e-Choupal initiative, and produce the quality demanded by its customers. This long-standing relationship is being leveraged in sourcing best quality agricultural produce for ITC's Foods business. The Foods business is today represented in 4 categories in the market. These are:

Ready To Eat Foods Staples Confectionery Snack Foods

In order to assure consumers of the highest standards of food safety and hygiene, ITC is engaged in assisting outsourced manufacturers in implementing world-class hygiene standards through HACCP certification. The unwavering commitment to internationally benchmarked quality standards enabled ITC to rapidly gain market standing in all its 6 brands:

:: New Launches
There are several new products under advanced stages of development, which will be launched over the next few months. Please await the announcements on this site.

Links to Press Releases :Sunfeast World 10K on May 31st '09 Sunfeast World 10K - Bangalore a huge success!! Sunfeast launches special edition of the Sunfeast Sachin Fit Kit range Aashirvaad launches "Organic Spices" ITC Foods expands Mint-O Fresh portfolio ITC launches Bingo Sunfeast Launches Sachin's Fit Kit Sunfeast forges a Great Partnership for a Great Innings with Sachin Tendulkar ITC not to increase price of its 'Aashirvaad' Atta Mar 25, 2009 May 18, 2008 Sep 18, 2007 Jul 17, 2007 Jul 16, 2007 Mar 14, 2007 Mar 08, 2007 Nov 10, 2006 Sep 06, 2006

ITC Limited - Foods Business to bring "Sunfeast Open" to Kolkata for 4 years Sunfeast breaks Guinness World Record for simultaneous plantation Shah Rukh Khan is Sunfeast Brand Ambassador ITC launches "Sunfeast" range of biscuits

May 03, 2006 Sep 05, 2005 Apr 20, 2005 Jul 30, 2003

Links to Press Reports :'India is under-indexed in the food segment'

The Hindu Business Line

Feb 02, 2012

Oreo, Sunfeast bite into Britannia mkt pie

The Times of India

Dec 19, 2011

ITC Foods: Not so straight

Business Standard

Oct 24, 2011

10 Years of Fun
Pitch

Sep 15, 2011

Instant success in noodles?

Business Standard

Aug 17, 2011

Bingo! ITC turns around foods business

Financial Chronicle

May 01, 2011

Not a two-minute war

Business Standard

Jan 17, 2011

ITC launches noodles under Sunfeast

The Times of India

Sep 27, 2010

Fast-moving food business

Business Standard

May 03, 2010

Theres space for all to grow

Economic Times

Feb 01, 2010

From fumes to foams

Financial Express

Jan 12, 2010

Bingo: More for less

Business Standard

Oct 19, 2009

BISCUITS, AND MORE BISCUITS FROM ITC

Economic Times

May 06, 2009

We will not enter a segment just to expand our portfolio

Live mint

Mar 04, 2008

Racks to riches
Business Standard

Jan 08, 2008

Mint-O Fresh overtakes Chlormint

Economic Times

Nov 07, 2007

ITC plans launches in food business

Economic Times

Sep 19, 2007

Sunfeast, Kitchens of India keep ITC healthy

economictimes.com

Aug 17, 2007

Bingo! ITC sets sights on domestic frozen food market

Economic Times

Aug 01, 2008

Atta is emotional subject with Indians

economictimes.com

Aug 01, 2007

ITC, Pepsico battle it out in wafers market

Business Standard

Jun 06, 2007

The crackle of ITC's snacky foray

Hindustan Times

Mar 28, 2007

Size of ready to eat market Rs 700 m.

Indiantelevision.com

Mar 10, 2007

ITC feast for children

Statesman

Oct 30, 2006

ITC seeks to export more Kitchens of India products

The Hindu Business Line

Aug 30, 2006

Snack Preview: Surya to make Sunfeast shine

The Economic Times

Apr 03, 2006

ITC Foods plans own facility to make biscuits

The Hindu Business Line

Mar 27, 2006

Shah Rukh to launch ITCs Sunfeast in US

The Financial Express

Mar 22, 2006

ITC Foods forays into instant mix segment, dishes out 5 products
The Hindu Business Line

Feb 21, 2006

ITC eyes buyouts in foods thrust

Business Standard

Dec 05, 2005

ITC Foods forays into cookies segments

Sify.com

Aug 11, 2005

ITC signs Shah Rukh Khan for Sunfeast

The Hindu Business Line

Apr 20, 2005

ITC Foods slugs it out for market pie

The Times of India

Apr 04, 2005

ITC eyes small FMCG firms

Business Standard

Apr 04, 2005

Jam 'n' spice: the new niche

timesofindia.com

Dec 05, 2004

ITC Foods extends Mint-O brand to hard-boiled candy

exchange4media.com

Oct 07, 2004

ITC Foods open to tie-ups for adding capacities in biscuits

The Hindu Business Line

Sep 27, 2004

'Foods can't afford large overheads'

The Economic Times

Jul 29, 2004

ITC Foods Goes For Soft Launch Of Cooking Pastes

The Financial Express

Mar 22, 2004

Feast For The Senses

The Telegraph

Nov 09, 2003

Slew of domestic launches planned - ITC Foods to tickle overseas palates

The Hindu Business Line

Oct 02, 2003

Getting on a gravy train

Business Standard

Sep 20, 2003

Cookie combat
Business Standard

Sep 18, 2003

distribution channels. Intermediaries, which help the producing company get their product to the end consumer includes: sales agents, retailers, wholesalers, selling agents, and maybe even direct mail. Intermediaries are used as go-betweens because the manufacturing company may not be familiar with the market situation in various areas of the country as they would like to be. As for branded sportswear, demand is mainly from people aged between fifteen and twenty-five. Most of them are students and white color professionals. Men make up the majority of the consumers. Students have become the particular sales target of the international brand Adidas. Where does Adidas distribute all their goods to target all their consumers? According to a case study by Microsoft (Adidas, 2001), Adidas channels most of its distribution through a network of approximately 3,000 small retail stores. Nationwide, the main retail stores are department stores and sporting good shops. Marketing methods vary, however, across the country. In some places like Hong Kong and Shanghai, agents act as the main distribution channels for imported sports...