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Questions Ch3

Questions Ch3

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Published by: bingitw on Jun 21, 2012
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Chapter 03
Consumer Behavior 
Multiple Choice
1. ________________ emphasize(s) that profitable marketing begins with the discovery andunderstanding of consumer needs and then develops a marketing mix to satisfy these needs.A) The marketing conceptB) The strategic planC) The product influencesD) The price influencesAnswer: A Page: 402. ________________ is one of the most basic influences on an individual’s needs, wants, and behavior.A) BrandB) CultureC) ProductD) PriceAnswer: B Page: 413. In terms of consumer behavior; culture, social class, and reference group influences have been relatedto purchase and _______________.A) Economic situationsB) Situational influencesC) Consumption decisionsD) Physiological influencesAnswer: C Page: 394. Many sub-cultural barriers are decreasing because of mass communication, mass transit, and a ___________________.A) Decline in the influence of religious valuesB) Decline in communal influencesC) Strong awareness of brands in the marketD) Strong awareness of pricing policies in the marketAnswer: A Page: 42
 Peter, Marketing Management, 8/e
46
 
5. ___________ develop on the basis of wealth, skills and power.A) Economical classesB) Purchasing communitiesC) CompetitorsD) Social classesAnswer: D Page: 426. _____________ (is) are transmitted through three basic organizations: the family, religiousorganizations, and educational institutions; and in today’s society, educational institutions are playing anincreasingly greater role in this regard.A) Consumer feedback B) Marketing information systemsC) Market share estimatesD) Cultural valuesAnswer: D Page: 427. In large nations, the population is bound to lose a lot of its homogeneity, and thus _________________ arise.A) Multilingual needsB) CulturesC) SubculturesD) Product adaptation requirementsAnswer: C Page: 428. _______________ are based on such things as geographic areas, religions, nationalities, ethnic groups,and age.A) Multilingual needsB) CulturesC) SubculturesD) Product adaptation requirementsAnswer: C Page: 429. Marketing managers should adapt the marketing mix to ___________________ and constantlymonitor value changes and differences in both domestic and global markets.A) Sales strategiesB) Marketing conceptsC) Cultural valuesD) Brand imagesAnswer: C Page: 42
 Peter, Marketing Management, 8/e
47
 
10. _____________ has become increasingly important for developing a marketing strategy in recentyears.A) Change in consumers’ attitudesB) Inflation of the dollar C) The concept and the brandD) Age groups, such as the teen market, baby boomers, and the mature marketAnswer: D Page: 4211. What percentage of the U.S. population is comprised of baby boomers?A) 70%B) 50%C) 33%D) Less than 10 percentAnswer: C Page: 4212. Which of the following is an example of a social influence on consumer behavior?A) The fashion editor of Seventeen magazines writes that any teen who wants to be well-dressed for thefirst day of school must wear a shirt that shows her bellybuttonB) The manufacturer of a line of aromatherapy candles markets them at very exclusive storesC) When Arne went to the store to buy a new dress for Easter, she decided not to buy anything becauseof the crowded conditions of the storeD) Billie purchased a pair of Honey brand clogs instead of the Birkenstocks she wanted because theBirkenstocks were too expensiveAnswer: A Page: 43Feedback: The fashion editor of the magazine is a reference leader. Alternatives B and D describemarketing influences. Alternative C is an example of situational influences.13. Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.A) MarketingB) StrategyC) PriceD) KnowledgeAnswer: D Page: 4614. Which of the following is the most valuable piece of information for determining the social class of your best friend's parents?A) The number of years schooling that they hadB) Their ethnic backgroundsC) Their combined annual incomeD) Their occupationsAnswer: D Page: 42
 Peter, Marketing Management, 8/e48

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