Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
0Activity
0 of .
Results for:
No results containing your search query
P. 1
Facebook Industry

Facebook Industry

Ratings: (0)|Views: 6|Likes:

More info:

Published by: Sara Priska Mitterhofer on Jul 02, 2012
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPTX, PDF, TXT or read online from Scribd
See more
See less

05/13/2014

pdf

text

original

 
7/2/12
Group 8: Kushal Adhia, Lucia Falcioni, SaraMitterhofer, Francesco Polano, Marco Raffael
Facebook – Industrial Analysis
 
7/2/12
Industry 
In general, Facebook is an interactive social network providing online media, entertainment and facilitatingcommunication.
In terms of revenues, it competes with companies likeGoogle in the advertisement industry.
Facebook offers a lot of complementary services, likegames, news, music and apps. In this way it competesin the entertainment and information industry.
 
7/2/12
PEST-Analysis
Political
: faster spreading of political opinions andideas, politial influence, governmental restrictions overprivacy and security, increased potential for lobbying;
Economic
: increasing importance of web advertising,increasing purchasing power of developing countries(most of all BRIC-countries)
Social
: growing importance of networking, globalizationof information and relationships, increasing number of internet users, virtual life
Technological
: innovative and creative web services,technological devices in everyday life, access to internet

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->