Revised Syllabus for MBA (II) 4th Semester

Paper Name: Project Management Paper Code: M 401 Marks: 60

Unit 1: Concept of Project; General Project Characteristics; Types of Projects; Importance of Projects, An Integrative Approach of Projects; Project Idea Generation & Screening; Project Selection: Scoring Model

Unit2: Understanding of Feasibility Analysis; Concepts of Market Feasibility : Assessment of market feasibility; Demand forecasting ; Concepts of Technical Feasibility; Assessment of Technical Feasibility; Preparation of Work Break Down Structure and Implementation Schedule.

Unit 3: Concept of Financial Feasibility: Financial Appraisal, Financial Projection, Cost Estimates, Project Financing-Debentures, Equity, Loans, Venture capital, etc. Capital Budgeting Techniques: NPV, IRR, PB and ARR and modified techniques; Profitability Projections, Appraisal of Infrastructure Projects & BOT.

Unit4: Risk Management-External and Internal Risk Factors, Risk Assessment; Risk Analysis Techniques: Modified NPV and modified IRR, Sensitivity Analysis and Simulation.

Unit 5: Project Scheduling: Networks, Duration Estimation, Critical Path and Crashing, Resource Analysis & Smoothing; Multiple Resource Schedules; Project Evaluation and Control -Project Monitoring- S curve , Milestone analysis , Gantt chart , Earned Value Management.

Recommended books:
1. 2.

Project Management by Prasanna Chandra , TataMcgraw (Main Text) Project Management- Achieving Competitive Advantage by Jeffrey K. Pinto , Pearson Education.(Ref.Text)

Revised Syllabus for MBA (II) 4th Semester

Paper Name: Entrepreneurship Management Paper Code: M 402 Marks: 60

Unit 1: The entrepreneurial revolution, The Evolving Concept of Entrepreneurship, Corporate Entrepreneurship, Small Business and Corporate Entrepreneurship.

Unit 2: Understanding the Entrepreneurial Perspective in Individuals, Developing Creativity and Understanding Innovation.

Unit 3: Environmental Assessment, Preparation for Venture Development, Developing Effective Business Plan.

Unit 4: Assessment and Evaluation of Entrepreneurial Opportunities, Legal issues for Venture Development, Sources of Capital Formation for Entrepreneurs.

Unit 5: Strategic Planning for Ventures, Concept of Management Succession and Continuity, Family Business Perspective, Challenges for Entrepreneurs.

Recommended Books:
1. Entrepreneurship: A Contemporary Approach by Donald K.K. & Richard M. Hodgitis.(Main

Text)
2. Entrepreneurship by David H. Holt , Prentice Hall of India.(Ref Text)

Revised Syllabus for MBA (II) 4th Semester

SALES & MARKETING SPECIALISATION Paper Name: Supply Chain & Distribution Management Paper Code: M 411 Marks: 60

Unit 1: Introduction to Logistic Management, Elements of Logistic Management, Distribution Management and Strategy, Transportation Management, Warehousing, 3PL and 4PL, VMI, Measuring and Evaluation Performance of Logistic. Unit 2: Supply Chain Concept, Competitive Advantages and SC Strategies, SC Drivers and Metrics, Strategic Fit between Competitive Strategy and SC Scopes, Cases of Wallmart and Dell. Unit 3: Planning Supply and Demand in a SC, Managing Predictable Variability, Bullwhip effect Concept, Demand Forecasting in a SC, Aggregate Planning in a Supply Chain. Unit 4: Customer Service Dimension, Service Driven SC, Benchmarking the SC, Supplier and Distributors Benchmarking, Impact of IT on SCM, Setting Benchmarking Priorities, Identifying Logistics Performance Indicator. Unit 5: Logistic Value Engineering, Lead Time Gap, Just in Time and Quick Response Logistics, Co-membership and Logistic Partnership, Future Supply Chain, Role of Information in Vertical Supply Chain. Recommended Books:
1. Logistics And Supply Chain Management by Martin Christioher, Financial Times Pitman

Publishing (2nd En) 1998.(Main text)

2. Supply Chain Management by Rahul V Altekar.(Reference Book)

Revised Syllabus for MBA (II) 4th Semester

Paper Name: International Marketing Paper Code: M 412 Marks: 60

Unit 1: International Marketing Management: Importance of International Marketing, Characteristics of International Marketing, Forces Affecting Global Integration and Global Marketing- Driving forces & restraining forces.

Unit 2: Product Development & Adaptation, Global Market Entry Strategies: Licensing, Investment and Strategic Alliances; Pricing Techniques, Promotional Techniques, Distribution Channel, International Tendering & Sub-Contracting.

Unit 3: International Marketing Environment: Political Environment, Legal Environment and their impact on International Trade, Political Risk; Cultural Environment; International Marketing Research

Unit 4: International Sales Management: Retailing, Departmental Store, Supermarkets, Convenience Store, Catalogue Showroom, Non Store retailing, Measuring sales performance

Unit 5: Export Management: Export Contract-Cost Description, Export Documentation, Direct Export , Risk Coverage, Modes of Payment, Product Branding Decision.

Recommended Books: I. International Marketing : Global Environment-Corporate Strategy- Case Studies by Rajagopal, Vikash Publishing House Pvt Ltd.(Main Text)

Revised Syllabus for MBA (II) 4th Semester

FINANCE & BANKING SPECIALISATION Paper Name: Business Taxation Paper Code: M 421 Marks: 60

Unit1: Income tax-definition, Heads of income with special emphasis on profits & gains of business or profession; Capital gains tax; various income tax exempt.

Unit 2: Set off and Carry forward of loss, Deductions to be made in computation of total income, Rebates of income tax, Return of income, Fringe benefit tax (FBT).

Unit 3: Income tax deduction at source, Advance payment of tax.

Unit 4:Taxation of companies under IT Act, 1961-impact and incidence of corporate taxes on various financial decisions, dividend tax in companies, special provisions to minimum alternate tax (MAT) on companies.

Unit 5: Service-Tax: Law & Procedure of service tax in India Recommended books: 1. 2. Direct Taxes-Law & Practice by Vinod K. Singhania & Kapil Singhania(Main Text) Service tax-Law & Practice by V.S.Datey.(Main Text)

Revised Syllabus for MBA (II) 4th Semester

Paper Name: Management of Financial Services Paper Code: M 321 Marks: 60

Unit 1: Non-Banking Financial Companies, Asset/Fund-Based Financial Services, Theoretical and Regulatory Framework of Leasing, Accounting/Reporting Framework and Taxation of Leasing, Financial Evaluation of Leasing, Hire-purchase Finance and Consumer Credit, Housing Finance, Factoring and Forfaiting Mechanism, Characteristics, Types of Factoring, Advantages & Disadvantages of Factoring, Functions of a Factor, Factoring Cost, Meaning of Forfaiting, Factoring Vs Forfaiting , Commercial Bill Discounting - Definition, features, Advantages, Steps in Discounting and Purchasing. Unit 2: Mergers/Amalgamations, Acquisition/ Takeovers, valuing firms, merger negotiations; financial restructuring-business failure, reorganization and liquidation. Unit 3: Venture Capital Financing Meaning, Rational, Features, Stages, Analyzing Venture Capital Proposal, Buy Outs, Styles of Venture Financing, Nurturing Methods, Infrastructure Financing Definition, Financing Options, Financing Instruments, Infrastructure Financing : Issues in India, Credit Rating, process of rating, rating of various instruments, Securitization Meaning, Features, Need for Securitization, Special Purpose Vehicle(SPV), Asset Securitization Mechanism, Economic Functions of Securitization. Unit 4: Merchant Banking and other Fee-Based/Advisory Financial services, Managing IPO BookBuilding, Public Issue Management, New Issue Market (NIM) - Conceptual Framework, Financial Sector Reforms Unit 5:Money Market Introduction, Functions, The Indian Money Market, Call Money Market, Tools for Managing Liquidity in the Money Market, Money market instruments-government bonds, treasury bills: , commercial papers, inter corporate deposit & fixed deposit etc. Recommended books:
1. Financial Services By M.Y Khan Tata Mc.Grew Hill(Main Text)

Or

Revised Syllabus for MBA (II) 4th Semester

2. Financial Services and Markets-by Dr. S Gurusamy ,Thomson(Main Text)

3. Indian Financial System By Bharati V. Pathak, Pearson Education(Ref.Text)