Entrepreneur

The Ethics Coach on Misrepresentation

We tackle the ethical dilemmas of pretending to be bigger than you are, selling products you get for free, and quitting your job to become the competition.
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Do you have an ethical dilemma? Write to The Ethics Coach at ethics@entrepreneur.com.

When answering the phone, is it ethical for a sole proprietor to change his voice and pretend to be an assistant so his company appears larger and more professional? What separates that, theoretically, from behavior like renting a nicer suit than you can afford?

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