Inc.

How I Got the Idea for My Startup

As the former director of business development at Foursquare and entrepreneur-in-residence at Andreessen Horowitz, Tristan Walker knew he could get people to invest in his company—if he came up with the right idea. He went through hundreds of concepts, from trucking to financial services, before landing on a subscription model for grooming products for people of color. He founded Walker and Company in 2013.
NECESSITY AS MUSE Tristan Walker, in his Palo Alto, California, headquarters, built his company after lifelong skin troubles from multiblade razors.

FOR THE 14, 15 YEARS of my life before I founded my company, I couldn’t shave. When I started growing peach fuzz on my face, I got some multiblade razors and some gel. I shaved at night and felt

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