How I Got the Idea for My Startup

As the former director of business development at Foursquare and entrepreneur-in-residence at Andreessen Horowitz, Tristan Walker knew he could get people to invest in his company—if he came up with the right idea. He went through hundreds of concepts, from trucking to financial services, before landing on a subscription model for grooming products for people of color. He founded Walker and Company in 2013.
NECESSITY AS MUSE Tristan Walker, in his Palo Alto, California, headquarters, built his company after lifelong skin troubles from multiblade razors.

FOR THE 14, 15 YEARS of my life before I founded my company, I couldn’t shave. When I started growing peach fuzz on my face, I got some multiblade razors and some gel. I shaved at night and felt

You're reading a preview, sign up to read more.

Related Interests

More from Inc.

Inc.4 min read
How I Didn’t Get That MBA (and Still Started A Billion-dollar Company)
In May, the suitcase company Away, which Jen Rubio co-founded with fellow Warby Parker alum Steph Korey in 2015, raised $100 million, at a valuation of $1.4 billion. The company has sold a million suitcases and estimates 2019 revenue will hit $300 mi
Inc.2 min read
Private Equity Is Here to Help. Honest
Inc.’s inaugural list of founder-friendly private equity firms highlights shops that treat entrepreneurs as partners and operators—rather than as part of the furniture.
Inc.3 min read
The Role Change
Holly Thaggard wasn’t looking for help for her San Antonio–based, kid-friendly sunscreen company, Supergoop. Being open to ideas, though, she met with lots of people. “I just took all those meetings. Investors wanted to get to know us. We were not ob