How Apple’s unconventional iPhone X marketing strategy will make you want one at any cost
The iPhone X is here. Mind you, if you haven’t staked a spot in line at an Apple Store you probably won’t be able to get one, but technically iPhone X is finally available for purchase. And based on its unconventional marketing push, Apple really, really wants you to want to buy one, even if you don’t actually intend to plunk down $1,000-plus dollars.
Not that it didn’t want you to lust over the iPhone 7 or iPhone 6, but there’s something different about the way Apple is hawking iPhone X. With iPhone 8, Apple is selling a new phone: better processor, better
