Stanley, Sears to have competing Craftsman tool brands
by Lauren Zumbach, Chicago Tribune
Aug 20, 2018
3 minutes
Plenty of consumers know Sears' iconic Craftsman tool brand. Now they'll have to get to know its doppelganger.
When Stanley Black & Decker bought the Craftsman brand from Sears Holdings Corp. last year, the deal - valued at $900 million - let both companies continue making and selling products under the Craftsman label.
That means a Craftsman cordless power drill or red metal toolbox could have come from either Sears or Stanley, depending on where
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