It's become second nature for many online shoppers to go straight to Amazon.com to make a purchase -- especially Amazon Prime members who shop using their voice-activated Alexa devices. And why not? Amazon's selection is vast, its prices tend to be low, and the free two-day shipping that comes with a Prime membership is reliable and convenient.

But while Amazon does, indeed, offer many great deals on many items, it doesn't always offer the best deal on every item it sells. We asked several shopping experts to weigh in on which products online shoppers should avoid on Amazon. While cost is critical, it's not always the deciding factor. Take a look at some of the worst things to buy on Amazon.

Name-Brand Clothing and Accessories

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Most major department stores, specialty stores and big-box retailers that sell name-brand clothing and accessories regularly offer in-store coupons and online discount promo codes. These are savings that you simply won't get on Amazon. "You can easily spend at least 20% more buying name-brand clothing from Amazon compared to clothing-specific retailers such as Lands' End, American Eagle or Macy's," says Kyle James, founder of Rather-Be-Shopping.com, a site that aggregates in-store and online coupons and discount codes.

We found a Cole Haan Payson Leather Tote on Amazon for $270. The same handbag was e-commerce site -- nearly 50% less. A Movado Men's Museum Watch priced at $184.99 on Amazon cost $5 less on through its third-party marketplace.