Pharma tries to cash in on migraine market by making new drugs free, for now

With intense competition in the market for new migraine headache drugs, some companies are making their medicines free to patients with private insurance.

With approval of a new migraine therapy, Eli Lilly has become the third drug company angling for dominance in what could become a multibillion-dollar market for preventing debilitating headaches. But because none of the three medicines is clearly better than another, the contenders are taking a novel approach to competition: giving drugs away for free.

Lilly’s treatment, called Emgality, is an

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