The Atlantic

The Family Weekly: What Marketers Think Moms Want

Plus: Declining sperm counts, the problem with time-outs, and the rise of the “engagement photoshoot”
Source: Blend Images / Andersen Ross / Getty

This Week in Family

In an attempt to understand how marketers try to sell things to moms, the staff writer Joe Pinsker attended the 14th annual “Marketing to Moms” conference, where stress, doubt, and guilt. It’s a “bleak depiction of modern motherhood,” Pinsker writes, but

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