Entrepreneur

This Founder Built a National Business By Helping Kids Get Into College

Neha Gupta's College Shortcuts helps kids and parents navigate the paperwork and stress of college admissions.
Source: Courtesy of Neha Gupta
Courtesy of Neha Gupta

Getting into is something worth celebrating -- but the of getting into college is nothing short of excruciating. In 2007, Neha Gupta was a recent college graduate, and the memory of applying to schools was still fresh: It was a confusing experience that sparked arguments with her parents and left Gupta feeling isolated. To bring in cash, she started offering to grew, was born. Today, the Houston-based business has nearly 100 Ivy League–educated employees helping across the country target potential schools and perfect their applications -- while providing a heavy dose of emotional support. Here’s how she got started.

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