TRIPLE THREAT
In its short lifetime, the Italian shipyard of Monte Carlo Yachts has constructed a mystique. It seemed to appear on the scene fully realized, as if from nowhere: great Italian design, innovative construction methods and a bulletproof self-confidence. When the company announced its arrival with a 76 at the 2010 Cannes boat show, the yachting world was quietly amazed. Competitors, meanwhile, were disquieted. The 76 won numerous awards.
Like most successful builders, though, look behind it and you find that there’s more going on than you imagined. MCY was set up by the Beneteau Group, the world’s biggest production boatbuilder, as a way of stealing market share in the burgeoning luxury motoryacht sector. At the helm was the redoubtable Carla Demaria who brought 20 years of production and senior management experience from Azimut. Nuvolari Lenard were engaged as designers. A new factory just outside Trieste was situated to
