VALUE IN Every Idea
The trial and error process is not only tedious, but also very high-risk. However, it is an uncertainty organisations must gamble on in order to prosper. In this article, the author highlights the important factors that contribute to the success of research and development, namely: collaboration, innovation, creativity, and a fresh perspective.
Research and development isn’t always about getting it right. It’s easy to forget that you aren’t just looking for the right solution to a problem, but also ruling out those that don’t work. It is this combined knowledge that will allow you to find the ultimate solution.
Never has this been more apparent than during NASA’s Apollo missions and race to the moon. From the moment that President Kennedy announced his intention to see Americans land on the moon until the Eagle landed in July 1969, thousands of scientists and inventors worked tirelessly to design a spacecraft capable of getting to the moon and back.
