Longevity Magazine

GenX

NEWS FLASH… In 2020, Generation X, the “sandwich” generation, will hit the ripe old early retirement age of 55. Yes, it’s true! GenX is the generation born between 1965 and 1979, and I am pointing this out because it’s the generation least regarded all-time by mainstream media, and most ignored by advertisers and marketers. However, this tide is about to change…

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