INTERACTIVE ENERGY: INSIGHT CREATIVE’S BRAND EXPERIENCE SHOWCASE FOR MERCURY

The idea was to develop a space that showcased Mercury’s ‘energy made wonderful’ brand proposition to excite staff and encourage visitors to come in off the street and engage with the brand.

For Insight Creative Managing Director Steven Giannoulis, the finished product is a cumulation of eight months of work – and his whole team’s input.

“Generally, we put a specific team on a project but for this one we opened the brief up to the whole company. We collectively came up