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Big names join rush for Provence rosé

Provence has seen a rush of vineyard deals in recent months, not to mention celebrity endorsements, which look set to further raise the profile of the region’s premium rosé wines.

The Prats family, who formerly owned Château Cos d’Estournel in Bordeaux, have joined with French businessman Stéphane Courbit to buy Château d’Estoublon in Provence.

It is the latest sign of Provence’s rising status in the wine world, and also of the growing interest in making higher-end rosé styles there.

Built in the 17th century and spanning 300ha, with 18ha under vine,that the family wanted to return to its historical roots and ‘put a foot back in the Mediterranean’, but he also said an initial priority is to launch a new premium rosé wine on international markets.

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