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  • Entrepreneur

    How Fast Should You Grow?

    Sep 01, 2020 2 minutes
    by JASON FEIFER

    Mark Lawrence kept hearing the same thing from investors: If he wanted their money, he’d need to expand fast.

    It was 2012 and Lawrence was cofounder and CEO of SpotHero, a startup that enables drivers to book parking spots in advance—say, at a lot or a garage. Competitors were spreading across the country, and investors saw a land grab. The company with the biggest footprint

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