The RETURN of a CLASSIC

“If you look at the high-end brands they all do the same thing. I think it is important to take good care of the history of a brand.”

From the runway to the wrist, the 1970s are back, baby. Indeed, no-one is riding this nostalgia wave quite like American watchmaker Timex. “In the ’70s, there was incredible freedom of design,” says Giorgio Galli, the brand’s design director. He’s chatting to us via Zoom from his offices in Milan, Italy. As we talk, Galli and Team Timex are celebrating the success of the Q Timex reissue, which has injected the centuries-old company with newfound street cred.

Since its founding in 1854 as Waterbury Watch Company, Timex has consistently found a symbolic place on