New i4 EV targets ‘core’ BMW buyers
@jimmybrods
WITH the launch of the BMW i4, the brand, by its own admission, has produced an all-electric car that’s aimed at its “traditional core” of buyers. It’s a four-door gran coupé that’s similar in size to the 3 Series, and is gunning directly for the Tesla Model 3.
The new EV uses BMW’s CLAR modular cluster architecture – which also sits beneath the current
