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  • More from The European Business Review

    The European Business Review5 min read
    Change Or TRANSFORMATION?
    AI is everywhere and almost everyone is frightened by ChatGPT. Sure, some are excited, believing that AI will eliminate boring tasks and write their emails, articles, and books. This point of view does not consider that a system, in this case AI, aka
    The European Business Review9 min read
    The Passive-aggressive Individual
    How to cure a major (mental) illness? The cure does not involve years of painful soul searching, psychotherapy, or complex cognitive behaviour therapy. The cure is cheap, effective and instant. Now that should get the attention of the NHS executives
    The European Business Review4 min read
    Smells Like Patchouli! How To Innovate Without Changing Your Product
    France holds a unique position as the epicentre of the perfume world. This is thanks to its historical heritage that has helped build an empire of luxury and mainstream brands that proudly present the citation of Paris on their bottles. Throughout hi

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