The Atlantic

Fashion Has Abandoned Human Taste

Stores are stocked with copycat designs. It’s a nightmare.
Source: Shein

As best as I can tell, the puff-sleeve onslaught began in 2018. The clothing designer Batsheva Hay’s eponymous brand was barely two years old, but her high-necked, ruffle-trimmed, elbow-covering dresses in dense florals and upholstery prints—bizarro-world reimaginings of the conservative frocks favored by Hasidic Jewish women and the Amish—had developed a cult following among weird New York fashion-and-art girls. Almost all of her early designs featured some kind of huge, puffy sleeve; according to a lengthy profile in The New Yorker published that September, the custom-made dress that inspired Hay’s line had enough space in the shoulders to store a few tennis balls.

Batsheva dresses aren’t for everyone. They can cost more than $400, first of all, and more important, they’re weird: When paired with Jordans and decontextualized on a 20-something Instagram babe, the clothes of religious fundamentalism become purposefully unsettling. But as described in that from , what happens at the tip-top of the fashion hierarchy rains down on the rest of us. So it went with the puff sleeve. Batsheva and a handful of other influential indie designers adopted the puff around the same time, and the J.Crews

You’re reading a preview, subscribe to read more.

More from The Atlantic

The Atlantic7 min readAmerican Government
The Americans Who Need Chaos
This is Work in Progress, a newsletter about work, technology, and how to solve some of America’s biggest problems. Sign up here. Several years ago, the political scientist Michael Bang Petersen, who is based in Denmark, wanted to understand why peop
The Atlantic2 min read
Preface
Illustrations by Miki Lowe For much of his career, the poet W. H. Auden was known for writing fiercely political work. He critiqued capitalism, warned of fascism, and documented hunger, protest, war. He was deeply influenced by Marxism. And he was hu
The Atlantic4 min read
Hayao Miyazaki’s Anti-war Fantasia
Once, in a windowless conference room, I got into an argument with a minor Japanese-government official about Hayao Miyazaki. This was in 2017, three years after the director had announced his latest retirement from filmmaking. His final project was

Related Books & Audiobooks