Writing the end of a story isn’t always the end of the book. Even if there’s no sequel, there’s more to say, and it goes in the back matter.
WHY BACK MATTER MATTERS
In marketing, it generally costs less to retain existing customers than to acquire new ones. A book’s back matter offers an opportunity to retain those readers who enjoyed and engaged with your work enough to read it through to the end.
It’s where we can help readers look ahead to the next book, make a connection with them, and offer bonus content to either support the understanding readers have of the story or delight them with more of what they’ve already enjoyed.
Rather than being an afterthought, back matter is a key part of any book.
WHAT GOES INTO THE BACK MATTER
While there are various things that can be included in
