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Influence: The Psychology of Persuasion
Influence: The Psychology of Persuasion
Influence: The Psychology of Persuasion
Audiobook10 hours

Influence: The Psychology of Persuasion

Written by Robert B. Cialdini, PhD

Narrated by George Newbern

4.5/5

()

About this audiobook

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

LanguageEnglish
PublisherHarperAudio
Release dateOct 11, 2016
ISBN9780062660398
Influence: The Psychology of Persuasion

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Influence: The Psychology of Persuasion

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Reviews for Influence

4.5/5

1,770 ratings96 reviews

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  • 4/5
    Some of the contemporary examples and references are a bit dated (such as the "click-whirr" of tape players), but the information is fascinating and useful. This book is simple to read and should be of great interest to anyone who doesn't want to be conned, swindled, finagled, cheated, misled, or otherwise tricked into loss of life, liberty, or property at the hands of unscrupulous merchants, politicians, or anyone else.
  • 5/5
    Good book very interesting worth reading and listening to the same
  • 5/5
    A must read for anyone seeking to influence or understand how they are being influenced, which is pretty much everyone. ?
  • 5/5
    Excellent insights that explained certain incidents in my own life both as the buyer and seller/persuader.
  • 4/5
    Funny, informative and arms you with awareness of persuasion tactices unknowingly used on an everyday basis.
  • 5/5
    One of the most thought provoking book I have come across
  • 5/5
    very nice book with detailed examples. Useful tricks for real life also.
  • 5/5
    I liked the book. great listening and good advice for everyone
  • 5/5
    I love it. Although some strategies I heard about it from other books. But, this one talks about the strategy beaded on experiments.
  • 5/5
    The behavioral triggers discussed in this book are still applicable today. Interestingly enough, our behavioral responses haven’t evolved a much over the last 20 years, with some exceptions.

    If your were born after 1985, some of the references may be alien to you, but the underlying message still valuable (e.g. Amway salesman, Sanka coffee campaign).

    Really good book. Commendable job by the author in putting this work together.