Audiobook1 hour
Blue Ocean Classics
Written by W. Chan Kim and Renee Mauborgne
Narrated by Steve Menasche
Rating: 4.5 out of 5 stars
4.5/5
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About this audiobook
W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking "blue ocean strategy," a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.
"Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow.
In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).
"Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource-time.
This collection is the ideal start, or refresher, for creating more blue oceans.
"Blue Ocean Strategy" highlights the distinct differences between market-competing (red ocean) and market-creating (blue ocean) strategy and what it takes to create the new markets of tomorrow.
In "Red Ocean Traps," Kim and Mauborgne reveal the faulty assumptions that keep managers tethered to existing overcrowded markets (red oceans).
"Blue Ocean Leadership" applies the concepts and analytic frameworks of blue ocean strategy to an innovative leadership approach that releases employees' untapped talent and energy while conserving their most precious resource-time.
This collection is the ideal start, or refresher, for creating more blue oceans.
Author
W. Chan Kim
W. Chan Kim is a Professor of Strategy at INSEAD and the one of the authors of the bestselling business classic Blue Ocean Strategy. He is among the world’s top management gurus and serves as an advisor to multinational corporations, governments and institutions around the world.
More audiobooks from W. Chan Kim
Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant Rating: 4 out of 5 stars4/5HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter) Rating: 4 out of 5 stars4/5HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter) Rating: 5 out of 5 stars5/5Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs Rating: 4 out of 5 stars4/5
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