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    Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success
    Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success
    Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success
    Audiobook5 hours

    Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success

    Written by Gary Vaynerchuk

    Narrated by Gary Vaynerchuk

    5/5

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    About this audiobook

    In his sixth business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk explores the twelve essential emotional skills that are integral to his life—and business—success and provides today’s (and tomorrow’s) leaders with critical tools to acquire and develop these traits.

    For decades, leaders have relied on “hard” skills to make smart decisions, while dismissing the importance of emotional intelligence. Soft skills like self-awareness and curiosity aren’t quantifiable; they can’t be measured on a spreadsheet and aren’t taught in B-schools or emphasized in institutions. We’ve been taught that emotional intelligence is a “nice to have” in business, not a requirement. But soft skills can actually accelerate business success, Gary Vaynerchuk argues. For analytical minds, it’s challenging to understand how to get “better” at being self-aware, curious, or empathetic—or even why it’s important to try. 

    In this wise and practical book, Gary explores the 12 human ingredients that have led to his success and happiness and provides exercises to help you develop these traits yourself. He also shares what the “half” is—that emotional ingredient of leadership he’s weakest at and makes the most effort to improve. Working through the ideas and exercises in the book, he teaches you how to discover your own “halves” and offers insight on how to strengthen them. 

    Gary’s secret to success is using these twelve traits in varying mixtures, depending on the situation. But how do we know when to balance patience with ambition? Humility with conviction? Gary provides real-life examples involving common business scenarios to show you how to use them together for optimum results. 

    This iconoclastic book will help you refine your ingredients and improve your leadership capabilities. When implemented in the proper situation, these ingredients can help leaders land promotions, retain core employees, move faster than competitors, win the loyalty of customers, and build successful organizations that last.   

    Editor's Note

    The key to success…

    Entrepreneur, venture capitalist, and author of multiple business bestsellers, Vaynerchuk is best known to his legions of fans as “GaryVee.” In “Twelve and a Half,” he explores an undervalued key to success: emotional intelligence. From curiosity to empathy to self-awareness, no business education is complete without an understanding of these crucial traits.

    LanguageEnglish
    PublisherHarperAudio
    Release dateNov 30, 2021
    ISBN9780062674722
    Twelve and a Half: Leveraging the Emotional Ingredients Necessary for Business Success
    Author

    Gary Vaynerchuk

    Gary Vaynerchuk is a serial entrepreneur and serves as the chairman of VaynerX, the CEO of VaynerMedia, and the creator and CEO of VeeFriends. Gary is considered one of the leading global minds on what’s next in culture, relevance, and the internet. Known as “GaryVee,” he is described as one of the most forward thinkers in business. He is a New York Times bestselling author, a sought-after public speaker, and a prolific investor in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. Gary serves on the board of Bojangles Restaurants, Global Citizen Forum, MikMak, and Pencils of Promise. He is also a longtime Well member of charity: water.

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    Reviews for Twelve and a Half

    5/5

    131 ratings14 reviews

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    • 5/5
      A great book for any leader to build empathy and kindness into how they operate and manage a team. You can tell this book is based on Gary's years of wisdom and experience. Highly recommended if you want to have a better life for you and the people around you!
    • 5/5
      After absorbing Gary's content for years and truly challenging myself to follow suit to be the best version of myself. This is the guideline to do it. It's one size fits all. It's a framework and I hope it becomes more than a trend or fad. Fully commit to applying one or more ingredients and you'll see remarkable change in your cohort, interactions and overall life. Thankful I was able to dive more into what I've already indulged in.

      400 trillion to one ?
    • 5/5
      I loved the scenarios and exercises! They are a real challenge and I CAN wait to do them…but I will, because I can see how they will help strengthen my character. Thank you Gary Vee.
    • 5/5
      Loved it. Gary in his own words is so good. And I loved the ghost writers back and forth. Made for an interesting listen with all that extra “off script” continent. Very Gary.
    • 5/5
      Excellent and informative insights. Brilliant read. Recommend this to anyone that needs that reason to make a move or jump on a decision that they have kept pending
    • 5/5
      this book is tremendously well put, packed with a pool of advice and better ways to manage and handles a lot of ups and downs in the corporate world.
    • 5/5
      Thank you Gary.. This book is really great.. Thank you..
    • 5/5
      Great book! Tons of valuable advices for everybody, entrepreneurs or not!! I am a neurosurgeon in Serbia and here are very strict and sometimes qustionable treating of young neurosurgeons but in this book i found some advices that i can use in my life!!
    • 5/5
      Gary V crushed it again…This is his best book since Crush It. I’ve enjoyed all of his books, but this one is jammed packed with tangible advice that, if applied, will make you better in all areas of your life.
    • 5/5
      Thank you, Gary! You are the kind of role model we all need.
      A fantastic book!
    • 5/5
      Really good book.
      It gives you some examples and perspective that you wouldn't get unless you had a truly positive person to talk to.
      The case scenarios and exercises were a really good addition so to ground what you learned on reality and so that you can actually put it in action.
      I would like to thank Garyvee for sharing mental processes that I wasn't be able to realize by myself, and to thank everyone involved in the creation of this book.
      Keep it coming!
    • 5/5
      Very insightful. Gary goes thru lots of examples that business owners can use to improve their business. This will also help those who are aspiring to improve their life by pursuing their passion
    • 5/5
      Fantastic book. I always underestimate how much a Gary V book will help and encourage me, and I’m always so glad I decided to read it. So if you’re on the fence about this one, just go for it!
    • 5/5
      Expected nothing less from Gary.I would suggest this book to everyone looking for emotional intel