Audiobook8 hours
The Conversion Code, 2nd Edition: Stop Chasing Leads and Start Attracting Clients
Written by Chris Smith
Narrated by Chris Smith
Rating: 4.5 out of 5 stars
4.5/5
()
About this audiobook
The new edition of the bestselling book for real estate agents, loan officers, and SaaS and small businesses.
In The Conversion Code: Stop Chasing Leads and Start Attracting Clients, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts.
In this book, you'll learn to: increase your lead conversion rate, reduce your cost per lead, and improve your overall ROI from marketing and sales; generate an endless supply of high-quality leads from social media that are easy to convert into closed sales; stop chasing leads and start attracting clients with amazing marketing and clever ads; adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever; and differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold.
In The Conversion Code: Stop Chasing Leads and Start Attracting Clients, Second Edition, digital marketing and lead conversion expert Chris Smith delivers the ultimate exploration of the marketing and advertising tactics that are successfully generating higher quality leads that are easier for salespeople to convert. Smith researches and tests the latest and most popular platforms, including TikTok, YouTube, and Instagram, while also studying the most effective sales techniques, tools, and scripts.
In this book, you'll learn to: increase your lead conversion rate, reduce your cost per lead, and improve your overall ROI from marketing and sales; generate an endless supply of high-quality leads from social media that are easy to convert into closed sales; stop chasing leads and start attracting clients with amazing marketing and clever ads; adapt to the consumer privacy changes that have made targeting ads and getting leads to answer the phone harder than ever; and differentiate your brand in a way that positions you as the authority and gets people contacting you who are already sold.
Author
Chris Smith
Dr Chris Smith is a Fellow of Queen's College, Cambridge as well as a microbiologist working at Addenbrooke’s Hospital in Cambridge. Dave Ansell is the Naked Scientists' Kitchen Science specialist who now works full time promoting the public understanding of science.
More audiobooks from Chris Smith
Written: How to Keep Writing and Build a Habit That Lasts Rating: 5 out of 5 stars5/5Kid Normal Rating: 5 out of 5 stars5/5Kid Normal and the Final Five Rating: 5 out of 5 stars5/5Kid Normal and the Shadow Machine Rating: 5 out of 5 stars5/5Kid Normal and the Rogue Heroes Rating: 5 out of 5 stars5/5
Related to The Conversion Code, 2nd Edition
Related audiobooks
UnMarketing: Stop Marketing. Start Engaging. Rating: 3 out of 5 stars3/5Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads Rating: 5 out of 5 stars5/5People Buy You: The Real Secret to what Matters Most in Business Rating: 5 out of 5 stars5/5Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer Rating: 4 out of 5 stars4/5Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age Rating: 3 out of 5 stars3/5Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World Rating: 5 out of 5 stars5/5Questions that Sell: The Powerful Process for Discovering What Your Customer Really Wants, Second Edition Rating: 4 out of 5 stars4/5The Referral Engine: Teaching Your Business to Market Itself Rating: 5 out of 5 stars5/5The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning Rating: 4 out of 5 stars4/5Pick Up The Phone and Sell: How Proactive Calls to Customers and Prospects Can Double Your Sales Rating: 4 out of 5 stars4/5The Fractional CMO Method: Attract, Convert and Serve High-Paying Clients on Your Terms Rating: 5 out of 5 stars5/5The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth Rating: 4 out of 5 stars4/5Digital Prospecting: Finding, Nurturing, and Closing Sales with Social Technologies Rating: 4 out of 5 stars4/5The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media Rating: 4 out of 5 stars4/5Buy Now: Creative Marketing that Gets Customers to Respond to You and Your Product Rating: 5 out of 5 stars5/5Combo Prospecting: The Powerful One-Two Punch That Fills Your Pipeline and Wins Sales Rating: 5 out of 5 stars5/521 Secrets of Million-Dollar Sellers: America's Top Earners Reveal the Keys to Sales Success Rating: 5 out of 5 stars5/5LinkedIn Unlocked: Unlock the Mystery of LinkedIn to Drive More Sales Through Social Selling Rating: 5 out of 5 stars5/5The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns Rating: 5 out of 5 stars5/5Youtility: Why Smart Marketing Is about Help Not Hype Rating: 4 out of 5 stars4/5Inbound Marketing: Get Found Using Google, Social Media, and Blogs Rating: 4 out of 5 stars4/5Industry Influencer: Growing Your Brand Through Meaningful Connections and Engagement Online Rating: 5 out of 5 stars5/5The Digital Selling Handbook: Grow Your Sales by Engaging, Prospecting, and Converting Customers the Way They Buy Today Rating: 0 out of 5 stars0 ratingsFlip the Funnel: How to Use Existing Customers to Gain New Ones Rating: 4 out of 5 stars4/5
Sales & Selling For You
The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success! Rating: 5 out of 5 stars5/5The Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success Rating: 5 out of 5 stars5/5$100M Offers: How to Make Offers So Good People Feel Stupid Saying No Rating: 5 out of 5 stars5/5The Secrets of Closing the Sale Rating: 5 out of 5 stars5/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 5 out of 5 stars5/5SPIN Selling Rating: 4 out of 5 stars4/5The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone Rating: 5 out of 5 stars5/5The Magic of Thinking Big Rating: 5 out of 5 stars5/5Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Rating: 5 out of 5 stars5/5The Secrets of Closing the Sale: BONUS: Selling With Emotional Logic Rating: 5 out of 5 stars5/5How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients Rating: 4 out of 5 stars4/5Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future Rating: 5 out of 5 stars5/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition Rating: 5 out of 5 stars5/5The Human Sales Factor: The Human-to-Human Equation for Connecting, Persuading, and Closing the Deal Rating: 5 out of 5 stars5/5Agent of Influence: How to Use Spy Skills to Persuade Anyone, Sell Anything, and Build a Successful Business Rating: 4 out of 5 stars4/5The Go-Giver: A Little Story About a Powerful Business Idea Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal Rating: 4 out of 5 stars4/5The Introvert’s Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections Rating: 5 out of 5 stars5/5You Don't Have to Be a Shark: Creating Your Own Success Rating: 5 out of 5 stars5/5Sell!: The Way Your Customers Want to Buy Rating: 5 out of 5 stars5/5What Got You Here Won't Get You There in Sales: How Successful Salespeople Take it to the Next Level Rating: 4 out of 5 stars4/5No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich 3rd Rating: 5 out of 5 stars5/5Built to Sell: Creating a Business That Can Thrive Without You Rating: 5 out of 5 stars5/5Ziglar on Selling: The Ultimate Handbook for the Complete Sales Professional Rating: 4 out of 5 stars4/5
Reviews for The Conversion Code, 2nd Edition
Rating: 4.607142857142857 out of 5 stars
4.5/5
14 ratings1 review
- Rating: 5 out of 5 stars5/5Amazing book, must read for every marketeer! Very practical, clear and up to date.