John R. Patterson is founder and president of Progressive Insights, a Chip Bell Group affiliate. His consulting practice helps organizations worldwide consistently deliver great cu...view moreJohn R. Patterson is founder and president of Progressive Insights, a Chip Bell Group affiliate. His consulting practice helps organizations worldwide consistently deliver great customer experiences that create devoted customers. He is the coauthor, with Chip Bell, of the bestselling Take Their Breath Away and Customer Loyalty Guaranteed.view less