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    The business career in its public relations
    The business career in its public relations
    The business career in its public relations
    Ebook65 pages49 minutes

    The business career in its public relations

    By Albert Shaw

    ()

    Read preview
    LanguageEnglish
    PublisherArchive Classics
    Release dateNov 26, 2013
    The business career in its public relations

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      Book preview

      The business career in its public relations - Albert Shaw

      The Project Gutenberg EBook of The business career in its public relations, by

      Albert Shaw

      This eBook is for the use of anyone anywhere at no cost and with

      almost no restrictions whatsoever. You may copy it, give it away or

      re-use it under the terms of the Project Gutenberg License included

      with this eBook or online at www.gutenberg.net

      Title: The business career in its public relations

      Author: Albert Shaw

      Release Date: August 9, 2009 [EBook #29641]

      Language: English

      *** START OF THIS PROJECT GUTENBERG EBOOK BUSINESS CAREER--PUBLIC RELATIONS ***

      Produced by The Online Distributed Proofreading Team at

      http://www.pgdp.net (This file was produced from images

      generously made available by The Internet Archive/Canadian

      Libraries)

      THE BUSINESS CAREER

      Barbara Weinstock Lectures on

      The Morals of Trade

      This series will contain essays by representative scholars and men of affairs dealing with the various phases of the moral law in its bearing on business life under the new economic order, first delivered at the University of California on the Weinstock foundation. The first volume to appear in this series is:

      The Business Career. By Albert Shaw, Ph.D.

      Paul Elder and Company

      San Francisco

      THE

      BUSINESS CAREER

      IN ITS PUBLIC RELATIONS

      BY

      Albert Shaw, Ph.D.

      EDITOR OF THE

      AMERICAN REVIEW OF REVIEWS

      It is the positive and aggressive attitude toward life, the ethics of action, rather than the ethics of negation, that must control the modern business world, and that may make our modern business man the most potent factor for good in this, his own, industrial period.

      PAUL ELDER AND COMPANY

      PUBLISHERS, SAN FRANCISCO

      Copyright, 1904

      by Paul Elder and Company

      San Francisco

      The Tomoyé Press

      The cultivation of public spirit, in the broad sense, and the determination to be an all-round good and efficient citizen and member of the community, will often help a man amazingly to discern the opportunities for usefulness that lie in the direct line of his business life.

      THE FOUNDER'S PREFACE

      Despite all that can still be said against trade practices, against the business lies that are told, the false weights and measures that are used, the trade frauds to which the public is subjected, we are nearer a high commercial standard than ever before in the world's history.

      Man's confidence in man is greater than ever before, the commercial loss through fraud and dishonesty is constantly diminishing and standards are slowly but surely moving upward. The honest man's chances for success in business are better than ever before, and the dishonest man's chances for lasting commercial success are less than ever before. To grow rich by failing in business is no longer regarded as an act of cleverness. The professional bankrupt finds it more and more difficult to get credit. He soon discovers that even his cash will not win for him the attention that his poorer neighbor commands simply by his character.

      Education has done splendid service in raising commercial standards. As a rule, the high-toned business man is enlightened, and, as a rule, the dishonest, unscrupulous man in business is ignorant. Great aid in the direction of raising commercial standards may be rendered by the further spreading of knowledge and enlightenment. There are still many misguided men in business who imagine that there can be no success without false weights and measures, without lies and deceit. It is the duty of every man in business, who loves the work in which he is engaged, to do whatever he can to correct this mistaken notion, and to arouse the same sense of honor in the circles of commerce that, as a rule, is found in professional life.

      In the decades to come men will take as much pride in being engaged in trade as men always have taken in being members of a liberal profession.

      It seemed to me that a step toward hastening such a day might be taken by inviting the best thoughts of some of the country's best minds on the subject of The Morals of Trade.

      What better platform for the

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