Quickly Learn to Write Vivid, Compelling and Honest Marketing Pieces
If screaming headlines and over-the-top phrasing make you want to hide your head in a bushel, get this guide to writing attention-getting yet sincere and helpful sales copy.
Whether you're a coach, author, financial advisor, B-to-B product manager or some other kind of professional who values trust, dignity and respect for clients, you'll find a framework for setting down a solid first draft and then tweaking it into an effective selling tool.
This concise handbook from a copywriting expert known for creative marketing leads beginning and intermediate writers through a three-step process of collecting the needed information, jazzing it up responsibly and then polishing it so it appeals to ideal customers.
Discover: * The 5 inescapable components of a complete marketing presentation and another element that adds oomph whenever it's appropriate * Why it's essential to provide more information for shoppers, rather than less - and how to identify the facts customers need * 10 ways to make yourself and what you're selling more credible * 21 no-hype writing techniques that make dull items much more desirable * Dozens of illuminating examples (many structured as "before" and "after") * 11 kinds of unethical or disreputable marketing tactics to avoid so you maintain self-respect and buyers' trust * 12 methods of fine-tuning your headline for greater reader intrigue and curiosity * How and why to tinker with your tone * 8 techniques for making whatever you wrote more direct, clear and powerful
This is a resource you'll want to consult again and again to transform a boring, weak promotion into one that sings you honorably into the profit column.
Marcia Yudkin is the author of Meatier Marketing Copy, Persuading on Paper, 6 Steps to Free Publicity and 13 other traditionally published books, including a Book of the Month Club selection and another featured on "Oprah." She has delivered commentaries on National Public Radio and landed publicity on page 1 of the Wall Street Journal.
As a copywriter, she works primarily with solo professionals, service firms, authors, publishers, software entrepreneurs and information marketers.
Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.
Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.
Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.
She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.
Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.
Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.read more
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