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    The Key to Higher Profits: Pricing Power
    The Key to Higher Profits: Pricing Power
    The Key to Higher Profits: Pricing Power
    Ebook45 pages16 minutes

    The Key to Higher Profits: Pricing Power

    By Simon-Kucher & Partners

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    About this ebook

    You’re a C-level executive who wants to boost profits? Get more involved in pricing. A global Simon-Kucher & Partners survey of 2,700 executives showed how leaders’ actions increase pricing power. They set the right objectives, drive organizational and cultural changes to support pricing, and demand accountability for pricing strategy. This book’s four-step mandate will help you get started.

    LanguageEnglish
    PublisherSimon-Kucher & Partners
    Release dateMar 20, 2013
    ISBN9781301273904
    The Key to Higher Profits: Pricing Power

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      Book preview

      The Key to Higher Profits - Simon-Kucher & Partners

      THE KEY TO HIGHER PROFITS:

      PRICING POWER

      Why executives should make pricing

      their personal mission

      By

      Georg Tacke, David Vidal and Annette Ehrhardt

      SMASHWORDS EDITION

      ****

      PUBLISHED BY

      Simon-Kucher & Partners

      THE KEY TO HIGHER PROFITS:

      PRICING POWER

      Copyright © 2013 by Simon-Kucher & Partners

      Thank you for downloading this free eBook. Although this is a free book, it remains the copyrighted property of the authors and may not be reproduced, scanned, or distributed for any commercial or non-commercial use without permission from the authors. Quotes used in reviews are the exception. No alteration of content is allowed. The authors have also acquired all necessary rights to the third-party artwork used in this book. If you enjoyed this book, then please encourage others to download their own free copy.

      ****

      Contents

      Why executives should make pricing their personal mission

      Change #1: Establish and enforce clear accountability for pricing strategy

      Change #2: Support the development of a pricing organization with well-defined pricing processes

      Change #3: Ensure that your revenue models reflect both the value you deliver and the costs you incur

      Change #4: Communicate your pricing strategy and pricing identity

      Your next steps: So... how will you make pricing personal?

      About the authors

      ****

      THE KEY TO HIGHER PROFITS:

      PRICING POWER

      Why executives should make pricing

      their personal mission

      ****

      INTRODUCTION

      Why executives should make pricing

      their personal mission

      Imagine a world in which over 80% of companies have come under increased pricing pressure, and almost 60% of companies are embroiled in a hot price war. The vast majority of companies feel they can’t justify a price increase above current levels of inflation. Even when they dare to raise prices at all, they manage to get only half of what they ask for.

      What you just imagined is real.

      These discouraging circumstances describe day-to-day life right now for thousands of companies around the world. At a time when every dollar, Euro, yen, or yuan in profit is precious, even some of the world’s most prominent companies, such as consumer products giant Procter & Gamble, often struggle to make price increases stick. This struggle reflects

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