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    Beginner’s Guide to Information Marketing: Your First Kindle Ebook
    Beginner’s Guide to Information Marketing: Your First Kindle Ebook
    Beginner’s Guide to Information Marketing: Your First Kindle Ebook
    Ebook98 pages2 hours

    Beginner’s Guide to Information Marketing: Your First Kindle Ebook

    By Marcia Yudkin

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    About this ebook

    Do you have a published book you want to convert for sale on Kindle or ideas for a series of Kindle originals? This Kindle publishing guide for serious writers tells you everything you need to know.

    Whether you write fiction or nonfiction, discover all the angles for success on Kindle and the other ebook marketplaces (Nook, iBookstore, Kobo, etc.). Enjoy an ever-growing stream of additional income, new readers around the world, a fresh credential as an author and a second life for content you already have on hand.

    Learn from someone with a deep background in traditional publishing, marketing and entrepreneurship. Rather than a get-rich-quick approach, Marcia Yudkin offers solid guidance on how to succeed with short or full-length ebooks of high quality.

    Profit from her detailed advice and tips, including:

    * Which kinds of publishing projects work best on Kindle and which are problematical

    * Strategies for smart book length, title, cover and pricing choices

    * A simple, stress-free method of formatting and converting your work for Kindle

    * When you should sign up for Amazon’s KDP Select program and when this much-touted option leads to lost sales

    * Why in most cases you should also publish on Nook, the iBookstore and elsewhere, along with Kindle

    * Marketing do’s and don’ts, so your ideal readers find out about your ebook and want to buy it

    * Two sample Kindle-related press releases you can use as models

    * Answers to commonly asked questions about Kindle publishing

    Marcia Yudkin’s 16 traditionally published books include a Book of the Month Club selection and two that were featured on the Oprah Winfrey show. Creator of the Kindle Jumpstart course and nine other multimedia how-to courses, she is known for presenting honest and reliable entrepreneurial and marketing advice. Her Kindle publishing ventures began in the summer of 2011.

    LanguageEnglish
    PublisherMarcia Yudkin
    Release dateJun 26, 2013
    ISBN9781301790661
    Author

    Marcia Yudkin

    Creative marketing expert Marcia Yudkin has an unparalleled ability to find the right words for a message, an unusual angle to get folks to pay attention, and the promotional strategy that pays off handsomely for her clients.Her 16 books include 6 Steps to Free Publicity, Persuading on Paper, Web Site Marketing Makeover, Meatier Marketing Copy and Freelance Writing for Magazines & Newspapers, a Book of the Month Club selection.Marcia’s articles have appeared in hundreds of magazines, including the New York Times Magazine, TWA Ambassador, USAir Magazine and Business 2.0. For eight years running, she served as an official site reviewer for the Webby Awards and has helped judge the Inc. Magazine Small Business Web Awards.She has been featured in Success Magazine, Entrepreneur, Home Office Computing, Working Woman, Women in Business, dozens of newspapers throughout the world and four times in the Sunday Boston Globe, as well as on National Public Radio.Her clients range from grizzled entrepreneurs to nervous newly self-employed professionals, from software publishers and ecommerce startups to media companies, associations and independent educational programs.Marcia Yudkin holds three Ivy League degrees, including a Ph.D. in the humanities.

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      Book preview

      Beginner’s Guide to Information Marketing - Marcia Yudkin

      Beginner’s Guide to Information Marketing:

      Your First Kindle Ebook

      by Marcia Yudkin

      Author, 6 Steps to Free Publicity and 15 other books

      Creative Ways

      P.O. Box 305

      Goshen MA 01032

      http://www.yudkin.com

      (413)582-4052

      Smashwords Edition

      Copyright 2013 Marcia Yudkin

      Smashwords Edition License Note

      All rights reserved. Please obtain written permission before reprinting, duplicating or distributing this ebook, in whole or in part.

      Introduction: Selling on Kindle

      When the World Wide Web was reaching the mainstream, and companies understood that they needed to have a business presence on the Internet, I often told new-to-the-web business owners that merely having a web site was like sticking up a billboard in one’s basement. No one would see it. No one would spontaneously go there. You also had to promote your site.

      Publishing for Kindle is different. If you strategically choose your topic, craft a smart title, create an eye-catching cover and write a clear and compelling ebook description, your Kindle ebook will get seen and purchased on Amazon.com, the world’s largest content marketplace. If you promote your Kindle product, of course, it will sell even better.

      Some authors are urging writers to get on board the Kindle publishing train as soon as possible, before it’s too late. I’m not like those hypey cheerleaders, however. I tell you what’s what, with no rah-rah propaganda or over-the-top excitement. In fact, if you take the time to come up with a sound strategic plan for Kindle ebooks, and put in the effort needed to implement it with care, you will not be too late. Kindle publishing is going to stay around for quite a while.

      I am excited, though, about opportunities in Kindle publishing because I see the sales racking up on my Kindle dashboard and monthly deposits from Amazon landing in my bank account. As I approach semi-retirement from a long career in writing and consulting, I am building a stream of income that I can reasonably expect to continue for a decade or two.

      The dozen and a half Kindle ebooks I completed during my first year included a wide variety of content projects:

      * Full-length Kindle versions of self-published books I had already issued as paperbacks and audiobooks

      * A Kindle version of a book I’d originally published with a traditional publisher, then reprinted through a print-on-demand company

      * Ebooks based on the scripts from teleclasses I had given, then updated and expanded

      * Ebooks adapted or excerpted from PDF reports that were no longer selling well from my web site

      * Compilations of related articles I had published either at my own web site or through article syndication services

      * Original ebooks developed from topics I regularly teach

      Although all my projects consisted of nonfiction, I have watched others successfully sell novels and short fiction on Kindle, including manuscripts that had been rejected again and again by literary agents and editors at large publishing houses.

      So whether you have nonfiction or fiction in mind to release through Kindle, sit down and get cozy with a notebook or computer file handy for jotting down ideas. I’ll take you through the process of creating and selling your first Kindle ebook. I warn you away from pitfalls, explain the logistics, guide you through a range of marketing options and address common questions. You get reliable, what-works information and tips that come from experience and observations.

      Let’s start with strategies and goals that are a perfect match for Kindle and others that don’t fit so well.

      Contents

      Introduction

      Kindle Publishing Strategies

      Benefits of Publishing on Kindle

      Key Externals for Your Ebook

      What’s Inside the Ebook

      Polishing Your Ebook

      Converting to Kindle Format

      Uploading to Amazon

      Marketing Your Ebook

      Amazon’s KDP Select Program

      About Amazon Rankings

      Getting Paid

      Beyond Amazon

      Questions (And Answers) About Kindle Publishing

      About the Author

      Related Resources

      Kindle Publishing Strategies

      What kinds of publishing projects make sense on Kindle? There are so many of them.

      1. Kindle versions of traditionally published books. If you have the rights to books by you that are or were published as paperbacks or hardcovers, you should make them available for Kindle as soon as you can – with two exceptions. First, at the current time, heavily illustrated books, whether for children or adults, present a lot of problems.

      You may have heard that Kindle Fire and the new Nook, which is Barnes & Noble’s ereading device, now display full-color illustrations. That’s true. However, older and cheaper models of Kindle and the other devices do not display full color, only black and white. Do you want to create your ebook for the Kindle Fire and then tell people on your Amazon sales page not to buy it if they own one of the black-and-white devices? Or do you want to receive reviews complaining that the black-and-white version was a huge disappointment? This may not be a wise move.

      Just as importantly, Amazon charges you a so-called delivery fee for each ebook you sell that is in their most popular royalty program. The delivery fee runs according to the file size. For heavily illustrated full-color books, the delivery fee amounts to a hefty charge that eats deeply into the profitability of your book. Even if you compress your images, the file size may be too steep to turn a profit in this medium.

      Formatting illustrations for a Kindle ebook presents serious challenges as well. A key feature of ebooks for Kindle and other digital reading devices is that readers can change the size of fonts and read the content on any screen ranging in size from a little smartphone to an office monitor. When illustrations get tucked into such a flexible layout, they

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