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    Building Commitment to Reform through Strategic Communication: The Five Key Decisions
    Building Commitment to Reform through Strategic Communication: The Five Key Decisions
    Building Commitment to Reform through Strategic Communication: The Five Key Decisions
    Ebook150 pages3 hours

    Building Commitment to Reform through Strategic Communication: The Five Key Decisions

    By World Bank Staff, Celilia Cabanero-Verzosa and Helen R. Garcia

    4.5/5

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    About this ebook

    Strategic communication refers to the design of programs aimed at promoting voluntary change in behavior among stakeholders critical to the success of reforms, with communication being an instrument of policy and program reform, not merely a means of disseminating information. This Sourcebook provides a management decision-making tool for developing a communication strategy for reforms. Illustrative examples of how this tool can be used in various types of development activities are drawn from projects, economic and sector work, country assistance strategies formulated by donor groups, and country programs designed by developing country government teams to reduce poverty.The Sourcebook's approach has been used by program managers in developing countries and taught in workshops and formal courses conducted face-to-face as well as through various educational technologies such as videoconferences, self-paced courses, and computer-based modules.
    LanguageEnglish
    PublisherWorld Bank Publications
    Release dateOct 6, 2009
    Building Commitment to Reform through Strategic Communication: The Five Key Decisions

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