Rating: 0 out of 5 stars
0 ratings
Unavailable
Unavailable
Unavailable
Ebook591 pages5 hours
Marketing Automation For Dummies
Rating: 5 out of 5 stars
5/5
()
Currently unavailable
Currently unavailable
About this ebook
Multiply the effectiveness of your campaigns with marketing automation
Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This friendly book demystifies marketing automation in straightforward terms, helping you leverage the tools and handle the processes that will enable a seamless integration with your CRM program. Learn to establish a buyer profile, assess your needs, select tools, create a lead scoring model, and much more.
- Marketing automation is a next-generation, CRM-related tool for increasing lead conversions and improving forecasting and customer segmentation
- This book provides an easy-to-understand introduction to the tools and technology, helping you evaluate your current processes, choose the appropriate tools, and follow best practices in making the most of them
- Written by Mathew Sweezey, Marketing Automation Evangelist at Pardot (ExactTarget), a leading provider of marketing automation solutions
- Covers working with the marketing lifecycle, evaluating your assets, integrating marketing automation with CRM and with other processes, nurturing your leads, and using marketing automation to reach buyers via e-mail, social media, and more
Marketing Automation For Dummies is the ideal guide to get you up and running with marketing automation, putting your business on the cutting edge and enhancing your competitiveness.
Unavailable
Related to Marketing Automation For Dummies
Related ebooks
Lead Generation For Dummies Account-Based Marketing For Dummies Rating: 4 out of 5 stars4/5Inbound Marketing For Dummies Rating: 0 out of 5 stars0 ratingsContent Marketing Strategies For Dummies Rating: 3 out of 5 stars3/5Social Media Marketing For Dummies Rating: 0 out of 5 stars0 ratingsSmall Business Marketing Kit For Dummies Rating: 3 out of 5 stars3/5Marketing For Dummies Rating: 0 out of 5 stars0 ratingsInfluencer Marketing For Dummies Rating: 5 out of 5 stars5/5Small Business Marketing Strategies All-in-One For Dummies Rating: 5 out of 5 stars5/5Google AdWords For Dummies Rating: 3 out of 5 stars3/5Marketing to Millennials For Dummies Rating: 0 out of 5 stars0 ratingsGrowth Hacking For Dummies Rating: 0 out of 5 stars0 ratingsLinkedIn Sales Navigator For Dummies Rating: 0 out of 5 stars0 ratingsAffiliate Marketing For Dummies Rating: 0 out of 5 stars0 ratingsMarketing For Dummies Rating: 0 out of 5 stars0 ratingsThe New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI Rating: 0 out of 5 stars0 ratingsConvert Every Click: Make More Money Online with Holistic Conversion Rate Optimization Rating: 0 out of 5 stars0 ratingsInbound Marketing Strategy Tips and Tricks for Beginners Rating: 0 out of 5 stars0 ratingsCRM For Dummies Rating: 0 out of 5 stars0 ratingsConversational Marketing: How the World's Fastest Growing Companies Use Chatbots to Generate Leads 24/7/365 (and How You Can Too) Rating: 0 out of 5 stars0 ratingsDigital Marketing All-In-One For Dummies Rating: 4 out of 5 stars4/5Business Planning Essentials For Dummies Rating: 5 out of 5 stars5/5Salesforce.com For Dummies Rating: 3 out of 5 stars3/5E-Mail Marketing For Dummies Rating: 5 out of 5 stars5/5Web Marketing All-in-One For Dummies Rating: 4 out of 5 stars4/5Digital Marketing For Dummies Rating: 0 out of 5 stars0 ratingsUltimate Guide to Email Marketing for Business Rating: 0 out of 5 stars0 ratingsSocial Media Engagement For Dummies Rating: 0 out of 5 stars0 ratings
Sales & Selling For You
Exactly What to Say: The Magic Words for Influence and Impact Rating: 4 out of 5 stars4/5Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 4 out of 5 stars4/5The Introvert's Edge: How the Quiet and Shy Can Outsell Anyone Rating: 4 out of 5 stars4/5Ninja Selling: Subtle Skills. Big Results. Rating: 4 out of 5 stars4/5You Can Negotiate Anything: The Groundbreaking Original Guide to Negotiation Rating: 4 out of 5 stars4/5The New Model of Selling: Selling to an Unsellable Generation Rating: 5 out of 5 stars5/5Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business Rating: 5 out of 5 stars5/5Summary of Timothy Ferriss' book: The 4-Hour Workweek: More time, more money, more life: Summary Rating: 5 out of 5 stars5/5Way of the Wolf: Straight Line Selling: Master the Art of Persuasion, Influence, and Success Rating: 4 out of 5 stars4/5The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Rating: 4 out of 5 stars4/5The Introvert’s Edge to Networking: Work the Room. Leverage Social Media. Develop Powerful Connections Rating: 0 out of 5 stars0 ratingsSummary of The Magic of Thinking Big by David J. Schwartz Rating: 4 out of 5 stars4/5Summary of You Are a Badass by Jen Sincero Rating: 5 out of 5 stars5/5DotCom Secrets (Review and Analysis of Brunson's Book) Rating: 4 out of 5 stars4/5Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No Rating: 5 out of 5 stars5/5The Art of Closing the Sale: The Key to Making More Money Faster in the World of Professional Selling Rating: 5 out of 5 stars5/5The Ultimate Sales Machine (Review and Analysis of Holmes' Book) Rating: 4 out of 5 stars4/580/20 Sales and Marketing: The Definitive Guide to Working Less and Making More Rating: 4 out of 5 stars4/5Ziglar on Selling: The Ultimate Handbook for the Complete Sales Professional Rating: 4 out of 5 stars4/5The Best Story Wins: How to Leverage Hollywood Storytelling in Business & Beyond Rating: 5 out of 5 stars5/5SOLD: Every Real Estate Agent’s Guide to Building a Profitable Business Rating: 5 out of 5 stars5/5The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You Rating: 5 out of 5 stars5/5The Irresistible Consultant's Guide to Winning Clients: 6 Steps to Unlimited Clients & Financial Freedom Rating: 5 out of 5 stars5/5
Related podcast episodes
How To Delight Your Audience With Direct Mail 0% found this document useful38: The 4 Ways to Fix Your Broken Content Marketing and Social Media - Jay Baer 0% found this document usefulEp 552: Facebook Ad Problems? Here’s The Fix with Jordan West 0% found this document usefulRedefining Efficiency In Your Business: AI Workflows and Automation Ideas 0% found this document usefulThe Subscription Value Loop: A Formula for Growth – Phil Carter, Elemental Growth 0% found this document usefulEp 291: How To Be Whitelisted With Jordan West 0% found this document usefulEp 535: Success Strategies Of A Serial E-Commerce Entrepreneur with Alex Back, Couch.com 0% found this document useful
Related articles
How B2B Sales Can Benefit from Social Selling ThinkSalesArticle
How B2B Sales Can Benefit from Social Selling
Dec 1, 2017
4 min read3 Content Marketing Lessons From Big Brands EntrepreneurArticle
3 Content Marketing Lessons From Big Brands
Mar 1, 2013
4 min read4 Ways to Improve Your Content Marketing ThinkSalesArticle
4 Ways to Improve Your Content Marketing
Aug 9, 2018
4 min readMeasuring Attribution: What’s Working? NZ MarketingArticle
Measuring Attribution: What’s Working?
Sep 21, 2022
9 min read5 Ways to Generate Business Through LinkedIn EntrepreneurArticle
5 Ways to Generate Business Through LinkedIn
Aug 1, 2015
4 min read5 Rules for Stand-Out Marketing Campaigns EntrepreneurArticle
5 Rules for Stand-Out Marketing Campaigns
Nov 1, 2015
3 min readUnderstanding The Architecture Behind Digital Marketing Architectural Review Asia PacificArticle
Understanding The Architecture Behind Digital Marketing
Jun 24, 2019
3 min readComplete Guide: 8 Mistakes You Must Avoid in Your Content Marketing Campaigns TechfastlyArticle
Complete Guide: 8 Mistakes You Must Avoid in Your Content Marketing Campaigns
Jun 1, 2021
14 min readThe Best Of B2B MarketingArticle
The Best Of B2B
Apr 8, 2018
6 min readContent Marketing Strategies You Can Steal EntrepreneurArticle
Content Marketing Strategies You Can Steal
Dec 1, 2014
3 min readEngaging: The Agency Transforming B2B Marketing NZ MarketingArticle
Engaging: The Agency Transforming B2B Marketing
Jun 22, 2023
3 min readGetting Up To Speed In Your Sales Efforts The European Business ReviewArticle
Getting Up To Speed In Your Sales Efforts
May 25, 2021
4 min readThrive in 2021 Home Business MagazineArticle
Thrive in 2021
Mar 25, 2021
13 min readGet Publicity Home Business MagazineArticle
Get Publicity
Jun 24, 2021
14 min readFive Steps to Become a Successful Influencer Entrepreneur Home Business MagazineArticle
Five Steps to Become a Successful Influencer Entrepreneur
Dec 29, 2022
3 min readStartup Guide! Home Business MagazineArticle
Startup Guide!
Dec 31, 2019
4 min readFour Ways to Fix Your Marketing EntrepreneurArticle
Four Ways to Fix Your Marketing
Nov 22, 2022
2 min readReach Your Customers! Home Business MagazineArticle
Reach Your Customers!
Mar 31, 2020
10 min readRun Sales on Data, Not Hunches ThinkSalesArticle
Run Sales on Data, Not Hunches
Nov 2, 2016
4 min readStep 6 Reach Out to Your Customers: How to Market to Your Targeted Audience Home Business MagazineArticle
Step 6 Reach Out to Your Customers: How to Market to Your Targeted Audience
Jun 29, 2023
Excerpted from: Home Business Magazine’s Home-Based Biz Start-Up Guide: Order at https://homebusinessmag.com/home-based-business-guide Whether you call your homebased business’s target audience customers, clients, patients, or prospects, you need to
11 min readThe Future Of Martech NZ MarketingArticle
The Future Of Martech
Dec 8, 2021
ACCESSING ACCURATE CUSTOMER DATA HAS BECOME A POWERFUL TOOL FOR MARKETERS AS THEY ENGAGE CUSTOMERS AT A MORE PERSONAL LEVEL. HOW ARE YOU ANTICIPATING THIS NEED FOR DATA WILL GROW IN THE NEXT FIVE YEARS? AND WHAT’S THE CORRELATION WITH OVERALL ROI? Br
2 min readMarcia Tiago Shares How to Start and Run a Successful Business in 2023 Home Business MagazineArticle
Marcia Tiago Shares How to Start and Run a Successful Business in 2023
Mar 30, 2023
2 min readScroll Media NZ MarketingArticle
Scroll Media
Sep 16, 2018
You have been in the digital advertising industry since 2001, what changes have you seen and what’s your view on it today? It seems we have come a long way from faxing order forms across town and fixed weekly rates, so any automation is a good thing.
3 min readStarting a Successful Home Security Company: Step-By-Step Guide Home Business MagazineArticle
Starting a Successful Home Security Company: Step-By-Step Guide
Mar 30, 2023
4 min readSearching For Privacy NZ MarketingArticle
Searching For Privacy
Dec 8, 2021
6 min readIncrease Online Engagement Home Business MagazineArticle
Increase Online Engagement
Mar 25, 2021
3 min readIt’s 10 AM. Do You Know What Your Sales Reps Are Doing? ThinkSalesArticle
It’s 10 AM. Do You Know What Your Sales Reps Are Doing?
Jun 16, 2017
5 min read6 Artificial Intelligence Trends Reshaping the Field of Marketing TechfastlyArticle
6 Artificial Intelligence Trends Reshaping the Field of Marketing
Jun 1, 2021
4 min readThe Business Tornado Era ThinkSalesArticle
The Business Tornado Era
Jun 26, 2019
Disruptive forces are simultaneously converging on every company across all industries, B2C and B2B, creating the perfect storm for your company. What are these forces and are you and your organisation equipped for this tornado? Fact 1: Due to the I
2 min readTop 10 Marketing Strategies for Small Businesses in 2023 Home Business MagazineArticle
Top 10 Marketing Strategies for Small Businesses in 2023
Jun 29, 2023
3 min read
Reviews for Marketing Automation For Dummies
Rating: 5 out of 5 stars
5/5
2 ratings0 reviews