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    Quick Guide To Building And Protecting Your Brand
    Quick Guide To Building And Protecting Your Brand
    Quick Guide To Building And Protecting Your Brand
    Ebook36 pages21 minutes

    Quick Guide To Building And Protecting Your Brand

    By Liam M Birkett

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    About this ebook

    About Author
    Liam Birkett is changing the way many people and firms do business. No matter the size of the firm or the budget, his refreshing enthusiasm, insight and expertise create business ideas and turns them into reality.

    Liam began in office management before moving into sales and marketing. He was involved in the launch of Mace and VG group in Ireland. His experience extends into wholesale, retail, cash and carry, and consultancy on a national and international basis.

    He worked for advertising agency O’Kennedy Brindley Advertising (which became Saatchi & Saatchi) before co-founding design and marketing consultancy Bernardini, Birkett & Gardner Ltd. For more than 20 years, his firm was responsible for corporate identities and marketing initiatives for blue-chip companies and SMEs.

    His unique skill is to see matters from a design, marketing and sales perspective. Coupled with his comprehensive understanding of intellectual property, Liam can generate a unique way of looking at existing or new business opportunities.

    Many people have good ideas, products or services but do not have the ability to commercialise them. In the absence of a worthwhile promotional fund, they cannot obtain essential media exposure. Liam can show them how to do it. Being the creator of brands and an inventor himself, he has ‘been there, done that’.

    Liam is sought out as a pundit on intellectual property matters and has been repeatedly asked to speak to university classes, business groups and professional bodies, both national and international.

    He is a consultant expert to the European Commission Framework Programme and past president of the Society of Designers in Ireland.

    LanguageEnglish
    PublisherLiam M Birkett
    Release dateNov 18, 2015
    ISBN9781310109782
    Quick Guide To Building And Protecting Your Brand
    Author

    Liam M Birkett

    Liam Birkett is changing the way many people and firms do business. No matter the size of the firm or the budget, his refreshing enthusiasm, insight and expertise create business ideas and turns them into reality. Liam began in office management before moving into sales and marketing. He was involved in the launch of Mace and VG group in Ireland. His experience extends into wholesale, retail, cash and carry, and consultancy on a national and international basis. He worked for advertising agency O’Kennedy Brindley Advertising (which became Saatchi & Saatchi) before co-founding design and marketing consultancy Bernardini, Birkett & Gardner Ltd. For more than 20 years, his firm was responsible for corporate identities and marketing initiatives for blue-chip companies and SMEs. His unique skill is to see matters from a design, marketing and sales perspective. Coupled with his comprehensive understanding of intellectual property, Liam can generate a unique way of looking at existing or new business opportunities. Many people have good ideas, products or services but do not have the ability to commercialise them. In the absence of a worthwhile promotional fund, they cannot obtain essential media exposure. Liam can show them how to do it. Being the creator of brands and an inventor himself, he has ‘been there, done that’. Liam is sought out as a pundit on intellectual property matters and has been repeatedly asked to speak to university classes, business groups and professional bodies, both national and international. He is a consultant expert to the European Commission Framework Programme and past president of the Society of Designers in Ireland.

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      Book preview

      Quick Guide To Building And Protecting Your Brand - Liam M Birkett

      Quick Guide To Building

      And Protecting Your Brand

      by Liam M. Birkett

       Copyright 2014 Liam M. Birkett

      www.LiamMBirkett.com

      The moral right of the author has been asserted.

      All rights reserved. No part of this book may be reprinted or reproduced or used in any form without prior written permission of the author.

      Trade mark notice: Product or corporate names may be trade marks or registered trade marks and are used only for identification and explanation without intent to infringe.

      Easy to understand

      My books were written as a response to many requests made to me over my years associated with inventions, devising trade marks, creating brands and utilising intellectual property from a sales and marketing perspective.  The calls came from clients, readers of my articles, listeners to my radio contributions and especially the many attendees at my seminars.

      Entertaining and accessible

      All these groups told me repeatedly that they wanted a more detailed record of what I had said or written.  Time and again, people came to me saying that my approach was entertaining, easy to understand, and my delivery made the subject matter accessible to everyone.

      In this Quick Guide edition you will learn the important basic issues around trade mark requirements and use.   For more extensive insights (as detailed under eBook/Hard Copy contents on the last page) you are advised to purchase the entire book in either eBook or hard copy form.

      Relevant internationally

      The general principles of intellectual property rights are similar internationally. This is because I P law has been largely been harmonised, for example in the EU. (There will always be exceptions to the general rule in some jurisdictions.)

      Search of Trade Mark Registers

      It is essential that, before using a new brand

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