Payback (Review and Analysis of Andrew and Sirkin's Book)
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About this ebook
This complete summary of the ideas from James Andrew and Harold Sirkin's book "Payback" asks an important question: "How can you generate a better return on any and all of your investments in innovation?". In their book, the authors demonstrate that, rather than being a hit-and-miss affair, innovation can actually generate consistent and healthy returns. This summary explains how you can do this using a 3-step process for innovation.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "Payback" and gain a valuable insight into how to refine your innovation process.
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Payback (Review and Analysis of Andrew and Sirkin's Book) - BusinessNews Publishing
Book Presentation
Payback by James Andrew and Harold Sirkin
Book Abstract
About the Author
Important Note About This Ebook
Summary of Payback (James Andrew and Harold Sirkin)
1. The four factors which affect payback
2. Choosing the optimal business model for each innovation project
3. Aligning and leading for payback
Book Abstract
MAIN IDEA
How can you generate a better return on any and all of your investments in innovation?
Rather than being a hit-and-miss affair, innovation can actually generate consistent and healthy returns if you:
Set clear and unambiguous goals for what you want to achieve with each innovation effort.
Operate your innovation projects in a disciplined and structured way.
Select and use the optimal business model for each innovation project from the three choices available.
Align your organization around innovation as the best way to grow.
Utilize leadership practices which encourage, motivate and enable innovation to happen.
About the Author
JAMES ANDREW is a senior vice president and director of The Boston Consulting Group. He heads up the firm’s Global Innovation Practice and works closely with companies in a wide variety of industries helping them develop innovation strategies, align their organizations and create breakthroughs. Mr. Andrew is a graduate of Harvard University Graduate School of Business and the University of Illinois.
HAROLD SIRKIN is also a senior vice president and director of The Boston Consulting Group. He heads up the firm’s Global Operations Practice. Mr. Sirkin works with leading companies worldwide to help them improve their returns on innovation, enhance their operating efficiency, upgrade their global competitiveness and make better use of information technology. In addition to writing a quarterly column for Business Week on-line, Mr. Sirkin has written a number of articles for business publications including several in the Harvard Business Review.